Rakuten allows EAN matching, i.e. if your products have already been created by the marketplace by another reseller, you don't need to send the "products" values usually required to create the product ad on this channel.
The matching is done on the basis of the EAN code (or another type of id depending on the type of products you are selling).
For these products:Â
- The category mapping is not required.
- Regarding Attributes mapping, fill in attributes ending with "_advert" and marked with a red asterisk (this means they are mandatory):
- Also in the Attributes mapping, fill in the required fields used to match the existing ad. The matching will be done based on one of these four attributes (in this order):
- submitterreference: Private reference (fashion and home products)
- pid: Rakuten France product identifier (all products on Rakuten France)
- codebarres: Barcodes (EAN, ISBN) (cultural products)
- referencefabricant: Manufacturer's reference (high-tech products and household appliances)
Note: Rakuten does not allow EAN matching for "private" categories.