Rue du Commerce (Mirakl)

🌍 Available for: France

Contact Rue du Commerce (service.marchands@rueducommerce.com) to know if you can distribute your products on their website.

To distribute your products on Rue du Commerce, check that your catalogue contains the data normally required by Lengow.

Add a channel catalogue

Add a Rue du Commerce channel catalogue in your Lengow account.

We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.

Map Categories

Map your categories with Rue du Commerce's using "Categories mapping".

Complete Attributes mapping

Map your products catalogue fields with the fields requested by the channel, based on fields definitions. If necessary, enter hard values, use functions and/or adapt the values by creating rules.

The detailed list of all required and recommended attributes is available in your Mirakl back-office.
Read our dedicated article.

Special features for Rue du Commerce:

1. Set up your promotional offers/flash sales/sales

1.1 Special offers

To set up special offers, fill in the following fields:

• price: price before discount (original price). If your products are not discounted, fill in this field with your usual selling price.
• discount_price: discounted price during your promotional offer.
• discount-start-date (optional): date on which your promotional offer starts. If you fill in this field and the "discount-price" field, the promotional offer will start at the provided date. Format: YYYY-MM-DDTHH:MM:SS.000+02:00
• discount-end-date (optional): date on which your promotional offer ends. If you fill in this field and the "discount-price" field, the promotional offer will end at the provided date. Format: YYYY-MM-DDTHH:MM:SS.000+02:00
   

1.2 Flash sales

To set up flash sales, fill in the following fields:

• price: price before discount (original price). If your products are not discounted, fill in this field with your usual selling price.
• sales-flash-price: discounted price during your flash sale.
• sales-flash-start-date: date on which your flash sale starts. If you fill in this field and the "sales-flash-price" field, the flash sale will start at the provided date. Format: YYYY-MM-DDTHH:MM:SS.000+02:00
• sales-flash-end-date: date on which your flash sale ends. If you fill in this field and the "sales-flash-price" field, the flash sale will end at the provided date. Format: YYYY-MM-DDTHH:MM:SS.000+02:00
   

1.3 Sales

To set up your French Sales, follow the link!
To find out the deadline for sending your on sales data, please contact your Rue du Commerce account manager or write to marketplace@rueducommerce.com

1.4 Black Friday

The Black Friday operation at Rue Du Commerce is organized as a four-stage ramp-up of discounts from 07/11/2025 to 30/11/2025:

• Black Days: 7 → 23 November
• Black Week: 24 → 27 November
• Black Friday: 27 nov. 18h → 28 November
• Black Weekend: 29 → 30 November

To participate to the Black Friday operation, send the phases you’re targeting and your discounts per phase to marketplace@rueducommerce.fr 
The discount will then be applied automatically, no action is required in Lengow.
You may also offer promo codes and proposals for the Deal of the Day.

1.5 French Days

The French Days operation at Rue Du Commerce is organized just like an "End of the Month" Operation.
Dates: from 24/09/2025 to 30/09/2025

To participate to the  French Days operation, send your percentage of discount (applied to your whole catalogue) and name + shop ID to marketplace@rueducommerce.fr or to your account manager before 19/09/2025 12:00 pm (noon).
The discount will then be applied automatically, no action is required in Lengow.

2. Delivery method and costs

Shipping costs and delivery methods are defined by the channel. Contact it to obtain the table of costs.

2.1. Delivery methods

Select delivery methods in your channel back office.

2.2. Shipping costs

Please note that each product is linked to a logistics category. The shipping costs are calculated on the basis of:

• the delivery method linked to the product
• the logistics category linked to the product

For the logistics category, you may choose between several options:

Keep the logistics category assigned by default by the channel. In that case, no action needs to be taken by you in Lengow.

OR

Change the logistics category assigned by default by the channel. In that case, fill in the field "logistic_class" (contact your channel account manager to obtain the list of authorised values).

Note: Go to your Mirakl back office if you want to set up free shipping costs for all your products.

3. Variations

Rue du Commerce accepts colour and/or size/dimension variations.

To manage your variations, fill in the following fields:

• group_code: parent identifier (common to all variations of product). Mandatory if the product has variations. Leave this field empty if the products has no variation.
• color: product colour. Mandatory if the product has colour variations.
• universal_size: product size. Mandatory if the product has size variations.
• dimensions : product variations. Mandatory if the product has dimension variations.

4. Specific settings

4.1 Product state

In the "state" attribute, enter the value "11" for new products.

4.2 Short Title and Long Title

Follow these product title guidelines:

- "short_title" (Designation):

• Max. 90 Characters
• Structure: [Brand] [Model or Reference] - [Color / Capacity / Version (if applicable)]
  Example: Samsung Galaxy A54 - 128 GB - Black
• Avoid: Product condition (e.g., new, refurbished); Warranty information; ALL CAPS or periods; Adding "Generic" or fictitious brand names.

- "long_title" (Subtitle) :

• Recommended as it appears on product pages - completing it boosts visibility and clarity.
• Max. 150 Characters
• Structure: [Product Type] - [Key Features separated by dashes]
  Example: 5G Smartphone - 128 GB - 6.1" OLED Display - Dual SIM - IP68
• Avoid: Full sentences or verbs; Condition or warranty mentions; Improper casing (capitalize only the first word of each feature); Skipping the product type at the beginning
   

4.3 VAT Legislation

To be compliant with the VAT legislation:

1. In your Rue du Commerce Mirakl back office, indicate your shipping from country.
2. Shipping from country differs for some of your categories/products? Refine shipping from country using "shippingfrom" attribute using a Rule at the Attributes mapping level.
3. Another solution to refine shipping from country will be soon available when accepting the order.

4.4 Get compliant with anti-waste law (AGEC)

A new attribute is provided by Rue du Commerce to enter the IDU of your products:

• eco-contributions

It will be coupled with the amount of the eco-tax to be filled in as well. Use the following format:
"Identifiant1|MontantEcoParticipation1,Identifiant2|MontantEcoParticipation2"
Ex. : "Identifiant1|3.00,Identifiant2|0.49

If the identifier has no value, you must indicate 0.00. 
Ex: "Identifier1|3.00,Identifier2|0.00

4.5 General Product Safety Regulation (GPSR)

To comply with the General Product Safety Regulation (GPSR) applicable from December 13, 2024, you must provide to Rue du Commerce the following information about your products through attributes available in Lengow:

• "gpsr-responsible-person-name": Name, legal entity, or registered trademark of the manufacturer or the responsible person in the EU.
• "gpsr-responsible-person-postal-address": Postal address of the manufacturer or the responsible person in the EU, including the country.
• "gpsr-responsible-person-electronic-address": Electronic address (email) of the manufacturer or the responsible person in the EU.
   

Manage your Exclusions

Follow the usual instructions for exclusions for this channel:

Preview your data

Check the data you are about to send to the channel at the "Preview" step.

Configure your Options

Configure options before sending your products catalogue to Rue du Commerce.

Fill in the required fields to establish the connection to Mirakl:

• Mirakl key: Enter here your API key.
  To get it, go to your Rue du Commerce Mirakl back office, click on your e-mail address at the top right corner ("My account") and then on "API key". If your API key changed, you also need to change it in your Lengow account.
  Here is an example of an API key: b36a2665-109a-4135-a0f0-460d70568ca4
• Mirakl store id: Enter here your Mirakl store identifier.
  To find it, go to your Rue du Commerce Mirakl back office and click on "Store" > "Settings" (visible at the top of the page: "identifiant: XXXX")

Launch the channel catalogue

• Two distinct feeds are sent to the channel through API:
  • Product Feed

  Enables the integration and creation of products. It is sent to the channel once a day. 
  If your products are free from errors, they will be created on the channel and will appear online within 48 hours, after the offer feed has been sent.

  • Offer Feed

  Enables the update of prices, stock, etc. It is sent to the channel every 6 hours. When the channel receives the offer feed, data is updated almost immediately on the channel website.

Read Channels reports

Read product and offer Channels reports to check that your products are properly configured, either at product creation level (product feed) or updates (offer feed).

These reports list only items which were rejected by the channel. For each product in error, the channel specifies the reason for the rejection.

Product and offer Channels reports are available and downloadable from:

• Lengow: "Channel" tab > select "name of the channel" > click on "Activity"
• Your Channel Mirakl back office:
  • Products feed report: "My Inventory" > "Import From File" > "Track product imports"
  • Offers feed report : "My Inventory" > "Import From File" > "Track offer imports"

Edit a product file

• Edit "product data"

Contact your Rue du Commerce account manager to edit this data.

• Edit "offer data"

Data is automatically updated as soon as the offer feed is sent out.

Unpublish/Delete an offer

• To stop advertising an offer on the channel, read our recommendations.
• To delete an offer from your channel Mirakl back office, set the quantity of the product at 0 (zero) in the "Attributes mapping" area.

Manage your Rue du Commerce orders

You can manage your orders in the Lengow platform.

1. Order retrieval

Lengow retrieves orders placed on Rue du Commerce website every hour.

2. Order processing

Orders go through various statuses in Lengow while being processed.

Contact Rue du Commerce

• For all technical support requests: service.marchands@rueducommerce.com
• To report a problem to customer service: scgm@rueducommerce.com
• To talk about the commercial animation of your store: marketplace@rueducommerce.com
• To talk about the quality of your store: qualite-marketplace@rueducommerce.com

All of Rue du Commerce's technical recommandations are detailed in their Marketplace guidebook.