AliExpress

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Nur bestehende Nutzer des AliExpress-Marktplatzes in Lengow haben Zugang zu diesem Kanal.

Kontaktieren Sie den Marktplatz, um zu erfahren, ob Sie berechtigt sind, Ihre Produkte dort zu verkaufen.

Um Ihre Produkte bei diesem Marktplatz zu vertreiben, überprüfen Sie, ob Ihr Produktkatalog die normalerweise erforderlichen Daten enthält.

Hinweis: Sie haben diese Werte nicht in Ihrem Produktkatalog? Wenden Sie sich an das Lengow Support Team, um eine Alternative zu finden.

AliExpress advice

A good product page generally contains the following content: 

1. Important description of the index parameters and functions 
2. 5 or more pictures with details 
3. After-sales services terms 

Please make sure the content does not violate any intellectual property rights. 
More info at the Attributes matching step!

Before you start setting up this channel you first need to connect Lengow to your AliExpress shop. This action will enable Lengow to retrieve the categories of the channel you're allowed to sell your products in. 
If your products are already online on AliExpress, you will first need to unpublish them, in order to publish them via Lengow.   
Um Ihre Produkte in mehreren Ländern zu veröffentlichen, fügen Sie in Lengow nur einen AliExpress-Feed hinzu. Sie können dann in anderen Ländern direkt in AliExpress veröffentlichen.
Wenn Sie mehrere AliExpress-Feeds in Lengow hinzufügen, können Ihre Bestellungen dupliziert werden.

Step 1: Konfigurieren Sie Ihre Optionen

Connect your Lengow feed to your AliExpress shop before starting the configuration of this channel.

This page will redirect you to AliExpress seller center. Follow the instructions on the page to establish connection between the two platforms.

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IMPORTANT 
The access token generated for the connection between the two platforms expires every 30 days, preventing orders to be imported into Lengow and products/offers to be updated in AliExpress. 
You must renew the connection at the end of these 30 days to generate a new access token. Details at this step.

Step 2: Matching your Categories

Following what's decided in your business contract with AliExpress, you are allowed by the channel to display your products in specific categories.

With the connection of your AliExpress shop to your Lengow feed (step 1), you can find your categories at the Matching categories step.

More info in our dedicated guide.

Step 3: Vollständiger Abgleich von Attributen

Some fields are mandatory and must be completed to enable creation or update of your products.

Other fields are optional but the channel recommends you fill them in to improve your products visibility.

Here are some of the mandatory product attributes to complete in the Lengow structure for AliExpress: 

  • locale: The main language of the product.Ex: French

Aliexpress will depend on the subject and detail in main language to translate to other languages, if not filled in by sellers. Main language could not be modified after product has been uploaded.

  • product units type: Most common used types are "piece/pieces"
  • sku info list > xxx OR sku info list > sku Attributes xxx: Some attributes are prefixed by  "sku info list" in the common attributes or sub-categories. These attributes are mandatory or essential to correctly create products. 
Ex:sku info list > sku code is the merchant's identification for the SKU. Important reference to maintain the sku relationship between merchant and Aliexpress. 
  • inventory deduction strategy: To indicate when the inventory of a specific product will be deducted.
    - By orders: the inventory is deducted just after the order is placed by customer.
    - By payments: the stock is deducted after the payment is done successfully by the customer.
  • image url list: Main image that represents the product. image_url_list_01 is mandatory. The URL should be accessible and there is a maximum of 6 pictures. The URL can point to a seller's server or to AliExpress photobank.
  • title multiple language list:Enables you to create a title for your product. Several languages are possible.
  • description multiple language list: Enables you to create a description for your product. Several languages are possible.  
  • Price configuration for multiple countries: Indicate prices per countries where you are willing to ship your products.
More info on Attributes Matching in our dedicated guide.

Richten Sie Sonderangebote oder Rabatte ein

To set up special offers/sales, fill in the following fields:

  • "sku info list >  price" : original price of your product.
     If your product is not discounted, this field must be filled in with your usual selling price.
  • "sku info list > discount price": discounted price of your product.

Liefermethode und -kosten

  • shipping template id: (mandatory) After the merchant has created a shipping template in the Seller AliExpress the id can be obtained and completed in the Lengow structure. It is also called Freight Template in the AliExpress API.
  • service template id: (mandatory) service policy id for returns & refund or local return service (the type of return warehouse), that has been set and obtained in the seller's background. By default the service template  "returns & refund" is set. If you would like to use the default setting, pass "0" to this parameter. More info in AliExpress documentation.
  • shipping preparation time: (mandatory) Refers to the preparation period of merchant before the package could be dispatched to the customer. Minimum:1
  • Size_chart_id: merchant's size chart id, more used in the category of shoes and clothes. Not mandatory but recommended for shipping and returns. More info on AliExpress API documentation.

Variation values

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Complete the following attributes to set variations on your products:
  • Parent ID 
  • sku info list > sku Attributes xxx  (attributes generally found in your sub-categories, not common attributes)
  • sku_info_list.inventory has to be populated for child AND parent products.
Regarding products parents:
  • sku_info_list.price has to be empty or 0 (zero)
More info on products relationships in our dedicated guide.
Parent products must be sent to AliExpress if your catalogue contains variations.  

Multiple language list attributes

These attributes (mandatory) must be completed to create the title and description of your product. 
Also use them if you want to create the product in multiple languages.
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title multiple language list (Product title can contain the brand name and its key attributes, stacking keywords together is proved to be less effective and will be subjected to traffic deduction based on AliExpress platform rules).
  • title multiple language list > locale: indicate the language off the new title
  • title multiple language list > current language title: complete with the new title, in the selected language
description multiple language list: 
  • description multiple language list > locale : indicate the language of the new description
  • description multiple language list > Description Module List > content type: only value available is "html". Select it. Please note that it's not mandatory to add an HTML description, your description can be simple.
  • description multiple language list > Description Module List > content > content: Complete with your new description, in the language selected
AliExpress advice
Product details are a vital-part of the buyer's click-to-buy. 
A good detailed description can motivate buyers to generate interest, stimulate demand, win trust, and ultimately participate in buying. 

User defined attribute list

If you would like to fully customized the attributes describing the product, fill in "attribute name" and "attribute_value" in the element.

  • Attribue name: merchant's attribute name
    Ex: Resolution
  • Attribute value: merchant's attribute value  
    Ex: 1920*1080
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Step 4: Ausschlüsse verwalten

Follow the usual instructions for exclusions for the channel.

  • Are there product variations in your catalogue? Check whether the parent products should be excluded or not in the step dedicated to variations.

Step 5: Preview your data

Check the data you are about to send to the channel at the "Preview" step.

Step 6: Launch the channel catalogue

Two distinct feeds are sent to the channel through API:
  • Product Feed: enables the update and creation of products. It is sent to the channel once a day
  • Offer Feed: enables the update of prices, stock, etc. 
It is sent to the channel every hour.
 

Monthly: Update your token

AliExpress' token expires every 30 days and AliExpress doesn't provide an automatic refresh for it.
You then have to manually re-authenticate every month to continue using the marketplace.
 
Make sure to refresh the token on time from your Lengow account before the token expires, otherwise the connexion between Lengow and your AliExpress account will be over. Products won't be updated and orders won't be retrieved anymore.
How to do it?
From your AliExpress feed in Lengow > "Settings" step  
Generate a connexion to your Aliexpress account
Lengow generates automatical emails and notifications to keep you updated with the need to refresh your token.

1. Make sure the alert "When we encounter troubles with your catalogues or channels" is active on your profile.

2. Keep an eye on your Lengow Account / email box and realise the action when suggested!

Notifications & subscriptions

Read Integration Reports

Read product and offer Integration Reports to check that your products are properly configured, either at product creation level (product feed) or updates (offer feed). 

More info on Integration Reports in our dedicated guide.

AliExpress offers explanations about their error messages in their FAQ.

Edit a product file

Check our usual guidelines to edit your data.

Data is automatically updated as soon as the offer feed is sent out.

Unpublish/Delete an offer

When the feed is sent from Lengow to AliExpress here are the different behaviors that will apply on your products:
  • If stock 0 is sent: product will be out of stock by AliExpress
  • If product (child, simple) no longer present in the feed: it will be deleted from marketplace
  • If all the children type of products are no longer present, the parent product is deleted with them.

More info in our dedicated guide!

Manage your orders

You can manage your orders in the Lengow platform.

1. Order retrieval

Lengow retrieves orders placed on the channel website every hour.

2. Order processing

Orders go through various statuses in Lengow while being processed.

Orders statuses

Here is the list of Lengow statuses corresponding to AliExpress orders statuses:

  • "new": [ "RISK_CONTROL" ]
  • "waiting_shipment": [ "SELLER_PART_SEND_GOODS", "WAITING_SHIPMENT", "WAIT_SELLER_SEND_GOODS" ]
  • "shipped": [ "SHIPPED", "WAIT_BUYER_ACCEPT_GOODS" ]
  • "closed": [ "FINISH" ]

Possible actions 

  • ship the order (order must be at waiting_shipment status)  

Ship action requires "carrier and "tracking_number" to be specified.

Contact

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