La Redoute (Sell-R) French Sales - Deprecated soon


Get ready and prepare your La Redoute French Sales in Lengow!

La Redoute only allows fully integrated merchants in the marketplace to participate in sales.

Please note that the deadline for sending the Summer Sales offers to La Redoute is June 12th, 2023 at 12:00 (noon).

Any feed offer sent after this date will not be guaranteed for the launch and will not be able to benefit from the sticker SOLDES. Your products would then be sold from the second day of the Sales on La Redoute. 

For more information about it, contact your La Redoute account manager.

1. Law about sales

From 28th May 2022, any price reduction must indicate the previous price applied by the seller before the price reduction is applied.

The previous price is the lowest price applied by the seller to all consumers during the last thirty days
before the price reduction is applied.

You can find more details on this regulation in Article L 121-1-1 of the French Consumer Code.

2. Sending sales offer

2.1 To ensure proper integration of your mark-downs on the website

To ensure optimum merchandising (sticker “Soldes”, boosting products in the lists pages, etc..) La Redoute awaits your offers feed with only your sales offers before Monday 12 June 2023 at 12pm (noon).

Any offers feed sent after this date will not receive the sticker “Soldes” (this has no impact on the successful integration of your mark-downs).

2.2. Feed configuration in Lengow

According to the process expected from La Redoute, there are a few steps to follow within the Lengow solution in order to get your feed ready for the sales period.

The following attributes must be sent to La Redoute ONLY for sales products:

  • "SellingPriceAmount": must contain your discounted sale price.
  • "PrixBarre": must contain your strike-through price.
  • "OfferPeriodStartDate": must contain the sale start date "2023-06-28T00:01:00".
  • "OfferPeriodEndDate": must contain the sale end date "2023-07-26T00:01:00" (even if Sales end on 2023-07-25 at 23:59).

To provide this information, create a new rule to complete these values for your summer sales products to be included in the offers feed for la Redoute.

And for any products that are not included in the sales:

  • The "SellingPriceAmount" filed must contain the sale price of your product.
  • The "PrixBarre" (strikethrough price) field must be blank.
  • The "OfferPeriodStartDate" field must be blank.
  • The "OfferPeriodEndDate" field must be blank.

2.3 Notify La Redoute

Contact your La Redoute account manager to notify them that your feed is ready for this stage and to ensure that it is received correctly on your end.

Help them to carry out their analysis by providing the two or three product identifiers that are included in your "Soldes" (Sale) feed.

We suggest that you use the "Activity" tab of your La Redoute field to check whether your feed has successfully been sent to La Redoute.

Contact our Support Team to get the the name of the BATCH ID (this is the name of the feed that you sent for the Sales).
Example: « Batch 1234.MKP_SellerOffer.001.2023-06-09-12-23-51.xml »

3. How to avoid overwriting my regular prices before the Sales period?

You can continue to send offers without any risk. Contrary to the previous Sales, overwriting your Sales offers feed is not possible anymore.

The offers freeze: this is the period of time during which La Redoute deliberately blocks the processing of feeds that they receive. This is to secure the first day of the beginning of the Sales.

MONDAY 26th JUNE 2023 = deadline to update your prices.

4. Sending your offers during the sale period

During the sales period, beyond the start day, you can send a new offers feed starting on the day of your choice, and ending either on 26th July 2023 (EndDate = 2023-07-26T00:01:00) or on a later date.

5. Sales end

If you wish to continue on simple discounts and in order to avoid putting your products offline make sure to:

  • Set up a "future offer" with a start date of 2023-07-26T00:01:00 and an EndDate of your choice.
  • Resend an offers feed, before 25th July 2023 in the morning.

The stickers "SALE" still in place will disappear. The barred prices still in progress will become mere reductions with this new offer.

If you no longer want to display a promotion on the products that were sold, make sure you have:

  • your standard prices on the SellingPriceAmount attribute
  • the barred price attribute with the same price as the SellingPriceAmount
  • Set up a startDate of 2023-07-26T00:01:00 and an EndDate at +1 year
  • Resend an offers feed, before 25th July 2023 in the morning.

Once your products are updated by La Redoute with standard prices, you can empty the Start and End Date attributes.

6. Lengow intervention

We don't proceed to injection of values on demand (via csv file), we had too many side effects at the end of the sale periods (wrong price, sales prices exported when the sales are over…) causing too many errors.

You must therefore be able to use a specific field in your source catalogue or through optimizations in Lengow (Rules).  

Happy sales with La Redoute!


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