Google Tag Manager allows you to manage all your tags from a single interface.
What to do with Google Tag Manager?
Lengow clicks and orders trackers below must be integrated in GTM through the setting up of triggers.
To learn more about triggers, read Google's online help or check with your Google Account Executive.
To get your statistics and sales data from your non-marketplaces campaigns back to your Lengow account, 3 trackers must be activated:
- Click Tracker: This tag must be triggered on all pages of your site.
- Checkout Tracker: This tag must be triggered on your payment choice page.
- Conversion Tracker: This tag must be triggered on your payment confirmation page.