Contact Privalia to know if you are eligible to sell your products on their website.
Not registered at Privalia yet? Please contact Andrea Carobolante (
To distribute your products on Privalia, check that your products catalogue contains the
data usually required
Note: you don't have these values in your products catalogue? Contact the Lengow Support Team to find an alternative. Pink Connect
Privalia IT now uses Pink Connect technology .
The PinkConnect token that you enter in the options of your Privalia feed
must be unique. This means that if you have several marketplaces that use Pink Connect (Veepee, Privalia etc.), Lengow asks you to have a Pink Connect account for each of these channels.
Migration of Privalia to Izberg
If you are using an old version of Privalia (Mirakl), a contact at Privalia has certainly been assigned to you to assist you in migrating your feed.
What does this migration mean to you?
A new Privalia feed to add in Lengow and to configure
New credentials to be completed in the parameters section (PinkConect token) to connect Lengow
Note that before completing your PinkConnect credentials on the new Privalia feed,
you must delete the Mirakl credentials entered on the old feed
to avoid any duplicate datas.
Orders will continue to be retrieved via Mirakl, thanks to the PinkConnect Token that you have completed into the new Privalia feed, until the complete shutdown of Mirakl by Privalia (January 2021). Make sure you have fulfilled all your orders before this date.
If a value is missing in the drop-down menu, please contact your channel account manager and ask for the creation of the concerned value.
For example: "Sales from xx/xx/2020 until xx/xx/2020".
The "price" attribute is used for sales AND promotions. When setting the sale price in Lengow, remember to use an activation date to avoid overwriting the standard price of your product.
2. Delivery method and costs
The configuration of delivery methods and costs must be set on your Privalia back office. 3. Variation values
size and/or colour, for product variations.
To manage your variations, fill in the following fields for child lines:
modello: parent identifier (a common identifier for all the variations of a product). This field must remain empty if your product has no variations.
variation_type: Indicate here the type of variation. You can set variations on two attributes maximum. Use the "comma" as separator. Here are the possible values if a product is varied on only one attribute: " color ", "size".
is_variation: Informs of the presence of variations or not. Set "true" for child products and "false" for parents and simple products.
Parent products must be excluded from the feed sent to Privalia IT, if your products catalogue contains any.
A distinctive page is automatically created per color. It is then recommended to use only the Size variation.
4. VAT legislation - Get Compliant!
To get compliant with European VAT legislation, fill in these three attributes in the Attributes Matching step:
5. Other specificities
Images : May contain multiple images. Each image must be separated by a comma.
Please note that the images cannot be sent empty or in 404 error. Remember to set up several Conditions in Lengow for this attribute if you intend to send several images.
Example on your left is a rule for products that have three images and another rule for products that have no image 3
Manage your Exclusions
Privalia has no pre-requisites in terms of exclusions. All types of products can be sent.
Follow the usual instructions for
exclusions for this channel: Preview your data
Check the data you are about to send to the channel at the "
Preview" step. Configure your Options
options before sending your products catalogue to Privalia.
Regarding the identifiers you have to fill in:
Enter your Privalia API Key here. To collect it, go to your Privalia sales area
Here is an example of an API key: bla_bla490:60d040b6f5b7c6a4eb3e9b2083195d745aef706a Launch the channel catalogue
Read Integration Reports
Read product and offer to check that your products are properly configured, either at product creation level (product feed) or updates (offer feed). Integration Reports
These reports list only items which were rejected by Privalia.
Product and offer integration reports are available and downloadable from Lengow:
"Channel" tab > select "Privalia" > click on "Activity" Edit a product file
Contact your Privalia account manager to edit this data.
Data is automatically updated
as soon as the offer feed is sent out. Unpublish/Delete an offer
stop advertising an offer on Privalia, read our recommendations.
It is not possible to
delete an offer from your Privalia back office.
Case of products in error that you cannot correct
Privalia doesn't allow to unpublish products if an attribute is missing.
If an attribute is missing for an already published product, you have to make an
exclusion. Lengow will send the last known correct values for this product to Privalia. This action will enable the channel to unpublish the product. Manage your Privalia orders
You can manage your
orders in the Lengow platform. 1. Order retrieval
Lengow retrieves orders placed on Privalia website
every hour. 2. Order processing
Orders go through various
while being processed. statuses in Lengow
Here is the list of
waiting_acceptance": [ "WAITING_ACCEPTANCE" ] "
waiting_shipment": [ "PENDING", "PROCESSING" ] "
shipped": [ "SHIPPED" ] "
canceled": [ "CANCELLED" ] "
refunded": [ "REFUNDED", "RETURNED" ]
accept (order must be at waiting_acceptance status)
ship (order must be at waiting_shipment status) Ship action requires "
" and "
" to be specified. For the "
", enter either its code or its name (example: "5" or "Fedex").
cancel (order can be waiting_acceptance, waiting_shipment status)
refund (order can be at shipped status) Refund action requires "refund_price", "refund_shipping_price" to be specified.
Make sure to
set p artially cancelled order to be refunded status to "Shipped" within 3 weeks. Otherwise order will be automatically cancelled and the customer will be refunded.
September 2021 - Partial cancellation, European VAT & Class images
1/3 You have to set partially cancelled order to be refunded status to "Shipped" within 3 weeks. Otherwise order will be automatically cancelled and the customer will be refunded. 2/3 New fields are available to be compliant with n ew European VAT Directive. 3/3 New fields are available to send t echnical and Energy class images.
What you have to do in Lengow
Partial cancellation : Automatic refund after 3 weeks Review your orders management habits on Lengow if you manage orders from Lengow or Lengow plugin, or review your workflow if you are using Lengow API, if you want to avoid automatic cancellation for partial cancellation. New European VAT Directive and Technical and Energy class imagesFill in attributes listed below at the Attributes Matching step if you are concerned.
[...] Partial cancellation : Automatic refund after 3 weeks For a partially cancelled order to be refunded, you have to set its status as Shipped. Unfortunately, we observed that in many cases the order wasn't set as shipped and therefore the customer could not be refunded. This is why the following rule has been implemented : After a partial cancellation, the seller has 3 weeks to ship the order, otherwise it will be automatically cancelled and the customer refunded of the whole amount of his order. New European VAT Directive [...] Three new attributes have been created: shipped_from_country shipped_from_region shipped_from_eu_vat_zone. [...] Technical and Energy class images Sellers are now able to complete products viewers by adding images that illustrate technical specifications or the Energy class of the product. This can be done by specifying URLs in those attributes : image_url_energy_class image_url_technical_spec [...] Contact Privalia
To register as a new merchant on Privalia IT, please contact
Silvia Stevaraglia , Head of Marketplace Italy email@example.com
firstname.lastname@example.org : Use this email address if you face any issues when sending/uploading your product catalogue.
email@example.com : Use this email address for any issues/questions you may have after your product catalogue integration. Channel's news
Find here the latest changes/communications from the channel and what you have to do in Lengow:
23 February 2022 - Product descriptions, offers & variations / Disabling CSS <style> tags
CSS styles added to HTML tags to format product descriptions, offers and variants are no longer accepted from 23 February 2022. Only simple HTML formatting tags will be accepted.
What you have to do in Lengow
Make sure CSS styles are no longer used within your Privalia feed.
If the CSS styles are from your product catalogue, use the Optimisation feature at the catalogue level.
If you added the CSS styles for this channel only, update your settings in the
Attributes Matching and/or Rules.
Until now, you could format your product descriptions, offers, and variants using CSS styles added in HTML <style> tags.
Yet recent security audits have indicated that these tags can be used as a loophole for an attack.
So, as a result of new security rules, these tags will no longer be usable as of February 23.
<div style=“color:red; »>
<p>A description</p> </div>
CSS Tag deleted In other words, the following previously supported tags will no longer work:
HTML tag accepted After shutdown, only simple HTML formatting tags will be accepted. All CSS <style> tags will be removed before the product is displayed. [...]
Jusqu’à présent, vous pouviez mettre en forme vos descriptions de produits, vos offres et vos variantes à l’aide de styles CSS ajoutés dans les balises HTML <style>.