You can now sell your products directly on idealo. Register as a professional seller on idealo.de.
To display your products on idealo, check that your products catalogue contains the data normally required.
firstname.lastname@example.org is the business address to use if you are a new seller on Idealo Direktkraft and you do not have a dedicated account manager yet.
Note: you don't have these values in your products catalogue? Contact the Lengow Support Team to find an alternative.
You need to use both Idealo comparison shopping engine and marketplace services?
If you already have the Idealo feed (comparison shopping engine version) opened in your Lengow account and want to keep displaying your products on this service, you'll have to switch to Idealo DirectKauf feed to use both Idealo services.
Once you've set up your new feed properly send the Idealo DirectKauf url to your Idealo account manager and ask her/him to replace the previous feed by this url in your account.
You can then de-activate your previous Idealo feed from your Lengow account and eventually delete it.
Add a channel catalogue
The marketplace is only available on the DE market of idealo. It is therefore necessary to add the idealo diffuser via Germany.
Add the idealo marketplace channel catalogue in your Lengow account.
Match your categories with idealo's through "Categories Matching".
Complete Attributes Matching
Match your products catalogue fields with the fields requested by the channel, based on field definition. If necessary, enter hard values, use functions and/or adapt the values by creating rules.
For fields with valid values, select the suggested value or match with your products catalogue values.
Some fields are required, you must complete them to display your products on the marketplace AND the comparison site.
To publish your products on the marketplace of idealo complete the attributes that have the mention "Direktkauf".
Note: Idealo accepts changes on the structure, so you can add your own attributes if you want to send additional information to the channel. Feel free to use the Lengow Custom Fields option!
To set up special offers/sales, fill in the following fields:
- "Spezialprice": the promotional price
- "Preis_Euro": the crossed price (original price) of your product. If your products are not on sale, this field must be filled with your usual selling price.
2. Delivery methods and costs
Complete the following required attributes to send your delivery information to Idealo:
- "Lieferzeit" : Indicate the delivery time. (Mandatory, free values accepted e.g: "delivery in 1-3 business days")
- "Versandkosten" : Enter the delivery price (Mandatory, numeric values)
3. Variation values
This channel doesn't manage products variations and will create a separate product page for each product variation from your products catalogue.
For instance, there will be different product pages for a mobile phone available in different colours on the channel:
- One product sheet for the product X in black
- One product sheet for the product X in grey
- One product sheet for the product X in red
- One product sheet for the product X in blue
Parent products must be excluded from the feed sent to Idealo DirektKauf, if your products catalogue contains any.
Manage your Exclusions
Follow the usual instructions for exclusions for this channel:
Are there product variations in your catalogue? Check whether the parent products should be excluded or not in the step dedicated to variations.
Preview your data
Check the data you are about to send to the channel at the "Preview" step.
Configure your Options
Set the Options part to activate the recovery of your idealo orders in Lengow:
- Idealo api key : enter here your idealo API key
- Idealo Client Id
- Idealo Client Secret
- Idealo shop id
To create a Client Id and Client Secret you need access to idealo business. Every shop that is listing on idealo has access to idealo business. If you don’t have an account for idealo business contact your idealo account manager.