Auchan (Mirakl)


Contact Auchan to know if you are eligible to sell your products on their website.

To distribute your products on Auchan, check that your products catalogue contains the data normally required by Lengow.

Add a channel catalogue

Add an Auchan channel catalogue in your Lengow account.

We recommend defining a Segment within your product catalogue to only configure and send the products you want to publish on this channel.

Match Categories

Match your categories with Auchan's through "Categories Matching".

Complete Attributes Matching

Match your products catalogue fields with the fields requested by the channel, based on field definition. If necessary, enter hard values, use functions and/or adapt the values by creating rules. For fields with valid values, select the suggested value or match with your products catalogue values.
If a value is missing in the drop-down menu, please contact your Auchan account manager and ask for the creation of the concerned value.

Some fields are mandatory and must be completed for your products to be created or updated. Other fields are optional but Auchan recommends you fill them in to improve your products visibility.

Some special features for Auchan:

1. Set up your special offers/sales/Black Friday

To set up special offers/sales/black friday, fill in the following fields:

  • "price": strikethrough price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
  • "discount-price": discounted price of your product.
  • "discount-start-date" (optional): the date on which your promotion/sale begins. If you fill in this field and the "discount_price" field, the promotion will only begin on the date provided. Format: yyyy-mm-dd
  • "discount-end-date" (optional): the date on which your promotion/sale ends. If you fill in this field and the "discount_price" field, the promotion will stop on the date provided. Format: yyyy-mm-dd

Filling in "discount-start-date" and "discount-end-date" will display the strikethrough price along with discount price on Auchan website.
If both fields are left empty, only discount price will be displayed.
Make sure to complete them in order to catch internet user interest!

Sales specificities

  • Auchan is asking to receive "manually" your sales offers listing to check them at least 10 days before the start date.
  • Make sure you send through Lengow your catalogue including on sales offers maximum 24hrs before the start date. 

Contact your Auchan account manager for more information.

Black Friday specificities

Auchan expects to receive your Black Friday prices before 10:00 pm the day before the operation.

2. Delivery method and costs

Shipping costs and delivery methods are defined by the channel. Contact it to obtain the table of costs.

2.1 Delivery methods

Select delivery methods in your channel back office.

2.2 Shipping costs

Please note that each product is linked to a logistics category. The shipping costs are calculated on the basis of:

  • the delivery method linked to the product
  • the logistics category linked to the product

For the logistics category, you may choose between several options:

Keep the logistics category assigned by default by the channel. In that case, no action needs to be taken by you in Lengow.


Change the logistics category assigned by default by the channel. In that case, fill in the field "logistic_class" (contact your channel account manager to obtain the list of authorised values).

Note: Go to your Mirakl back office if you want to set up free shipping costs for all your products.

3. Variation values

To manage your variations, fill in the following fields for child products :

  • parentssku: parent identifier (a common identifier for all the variations of a product). This field must be empty on parent product type and if your product does not have variations.
  • declinable: enter the value "0" for child or simple products (product without variations). This data is mandatory for all products.
  • colour: product colour. This data is mandatory if the product is available in different colours.
  • size: product size. This data is mandatory if the product is available in different sizes.
For "parent" products, here is the list of attributes to complete:
  • merchantSku (must be unique)
  • declinable: enter the value "1" 
  • name (product label)
  • mainPicture (the main product image)
  • description (long product description)
  • weight (product weight): if you do not have the information, you can enter 1 
  • alcohol (alcohol tax): enter 1 if applicable on the product, 0 otherwise 
  • tvLicenseFee (TV license fee): enter 1 if applicable on the product, 0 otherwise 
  • No EAN, no price

4. July 2021 VAT legislation

In Lengow, fill in the shippingfrom attribute at the Attributes Matching step (create a Rule if needed) to specify shipping country per product or group of products.    

Manage your Exclusions

No specific exclusions are required for this channel.

Preview your data

Check the data you are about to send to the channel at the "Preview" step.

Configure your Options

Configure options before sending your products catalogue to the channel.

Mirakl_storeid : Enter here your Mirakl store identifier

More about Mirakl Authentication System

Launch the channel catalogue

  • Two distinct feeds are sent to the channel through API:
    • Product Feed: enables the integration and creation of products. It is sent to the channel once a day.
    If your products are free from errors, they will be created on the channel and will appear online within 48 hours, after the offer feed has been sent.
    • Offer Feed: enables the update of prices, stock, etc. It is sent to the channel every hours.
    When the channel receives the offer feed, data is updated almost immediately on the channel website.

Read Integration Reports

Read product and offer Integration Reports to check that your products are properly configured, either at product creation level (product feed) or updates (offer feed). These reports list only items which were rejected by the channel. For each product in error, the channel specifies the reason for the rejection.

Product and offer integration reports are available and downloadable from:

  • Lengow: "Channel" tab > select "name of the channel" > click on "Activity"
  • Your Channel Mirakl back office:
    • Products feed report: "My Inventory" > "Import From File" > "Track product imports"
    • Offers feed report : "My Inventory" > "Import From File" > "Track offer imports"

Edit a product file

Contact your Auchan account manager to edit this data.

Data is automatically updated as soon as the offer feed is sent out.

Unpublish/Delete an offer

Note: This channel updates stock quantities at 10 am and 3 pm. If you send the value "0" in the quantity field for a specific product, this product can not be ordered anymore but you may have to wait a few hours until the information "out of stock" appears on the product page.

Manage your Auchan orders

You can manage your orders in the Lengow platform.

1. Order retrieval

Lengow retrieves new or modified orders on the channel's website:

  • Every 15 minutes
  • Once a day, for new orders made or amended in the last 5 days 

2. Order processing

Orders go through various statuses in Lengow while being processed.

3. Lengow/Mirakl orders Statuses

This marketplace uses common statuses of Mirakl orders.

Contact Auchan

  • First contact: Florent Kerlidou 
  • Auchan Support: Use the seller portal provided by Auchan.

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