amazon-logo.png

Register as a professional seller to sell your products on Amazon.

To distribute your products on Amazon, check that your products catalogue contains the data normally required.

you don't have these values in your products catalogue? Contact the Lengow Support Team to find an alternative.

Add a channel catalogue

Add a Amazon channel catalogue in your Lengow account.

There are two types of channel available for Amazon:

  • Amazon: this is the standard Amazon feed. It enables to create and update your product sheets on Amazon. You have to use this channel if your products do not exist in the Amazon catalogue yet.
  • Listing loader: enables to sell products that already exist in the Amazon catalogue. You cannot create new product detail pages using this channel. More info on Amazon website here!

If you have a European Amazon account and if you want to sell your products in several countries, Lengow recommends you to add an Amazon channel for each country on Lengow.

Note: If you wish to sell your products in a country which is not available in Lengow, please contact our Support Team.

Match Categories

Match your categories with Amazon's using "Categories Matching".

There are two Categories Matchings for Amazon:

  • Images-1.pngProduct Type (mandatory): enables to retrieve the attributes corresponding to the types of product that you sell and then match them on the Attributes page. Ex: Clothing
  • Image-2.pngProduct Category (recommended): enables to classify your products on Amazon website. Ex: T-Shirts & Tops

2018-03-01-12h27-24.png

You must complete the Product Type mapping before the Product Categories.

Complete Attributes Matching

Match your products catalogue fields with the fields requested by the channel, based on fields definitions. If necessary, enter hard values, use functions and/or adapt the values by creating rules. For fields with valid values, select the suggested value or match with your products catalogue values. If a value is missing, please contact your Amazon account manager to ask for this value to be created.

Note: HTML is not supported by Amazon on your product listings. For more information, see Product detail page rules.

Some fields are mandatory and must be completed for your products to be created or updated. Other fields are optional but Amazon recommends you to fill them in to improve your products visibility.

Special features for Amazon:

1. Set up your special offers / sales

To set up special offers / sales, fill in the following fields:

  • standard_price:strikethrough price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
  • sale_price: discounted price of your product.
  • sale_price_currency ["currency" in the Flat File version]: price currency.
  • sale_from_date: the date on which your special offer begins. Format: yyyy-mm-ddThh:mm:ss
  • sale_end_date: the date on which your special offer ends.Format: yyyy-mm-ddThh:mm:ss

2. Variation values

Product variation management is recommended on Amazon as it gives your products greater visibility and also makes it easier for web users to select the product (size, colour, etc.) they are looking for.

To manage your variations, fill in the following attributes:

  • VariationData..Parentage (e.g Clothing..VariationData..Parentage)  ["parent_child" in the Flat File version]: defines whether a given SKU (product ID) is a parent or a child.
  • parent_sku: parent identifier (a common identifier for all the variations of a product).
  • relationship_type: declare the type of variation linking the child to the parent. It may differentiate between several products from the same range (Variation) or provide a direct link to the accessories of a product (Accessory). This field must be empty if the product is a parent.
  • VariationData..VariationTheme (e.g Clothing..VariationData..VariationTheme): variation criteria. It can relate to colour, size or a combination of the two (e.g Size, Colour, SizeColour, etc.).
  • Color, Size, Length, etc. attributes are used to indicate the colour, size, length, etc. of the child product depending on its Variation type.

On the attributes page of your variation category look for the term "Variation" to access the attributes concerned.

Parent products must be sent to Amazon if your products catalogue contains variations.

What information must be provided for parent products?

Amazon requires certain information for parent product pages:

  • VariationData..Parentage ["parent_child" in the Flat File version] must be filled in with the value "parent"
  • VariationData..VariationTheme must be filled in with one of the permitted values (e.g. Size, Colour, SizeColour, etc.)
  • parent_sku should stay empty.
  • relationship_type should stay empty.
  • No EAN code ("external_product_id" and "external_product_id_type" attributes must be empty)
  • No price ("standard_price", "sale_price", "sale_from_date" and "sale_end_date" attributes must be empty)
  • No quantity ("quantity" must be empty
  • No delivery time ("fulfillment_latency" must be empty)
  • No currency ("standard_price_currency" and "sale_price_currency" must be empty - or "currency" in the Flat File version)

What information must be provided for child products?

Amazon requires certain information for the child product pages:

  • VariationData..Parentage ["parent_child" in the Flat File version]: must be filled in with the value "child".
  • VariationData..VariationTheme must be filled in with one of the valid values (e.g. Size, Color, etc.).
  • "parent_sku" must contain the parent product reference shared by all of the product variations.
  • "relationship_type" must contain the type of variation (Accessory or Variation).
  • "external_product_id" must contain the product barcode (EAN, UPC, ASIN, etc.).
  • "external_product_id_type" must be filled in with one of the values (ASIN, EAN, UPC, etc.) according to the "external_product_id" indicated.
  • A variation attribute – a color, a size, a length, etc. – must be provided in the corresponding Amazon field (e.g "Color", "Size", "Length"…).

Example of configuration (see image): 

  • First line is a "parent product"
  • Below lines are "child products" 

 

Manage your Exclusions

First time on Amazon? 

Lengow strongly recommends to start by sending only 5 products to the marketplace, in order to check whether your settings are correct.
Otherwise follow the usual instructions for exclusions.  

Amazon - Online Guide

amazon-logo.png

Register as a professional seller to sell your products on Amazon.

To distribute your products on Amazon, check that your products catalogue contains the data normally required.

you don't have these values in your products catalogue? Contact the Lengow Support Team to find an alternative.

Add a channel catalogue

Add a Amazon channel catalogue in your Lengow account.

There are two types of channel available for Amazon:

  • Amazon: this is the standard Amazon feed. It enables to create and update your product sheets on Amazon. You have to use this channel if your products do not exist in the Amazon catalogue yet.
  • Listing loader: enables to sell products that already exist in the Amazon catalogue. You cannot create new product detail pages using this channel. More info on Amazon website here!

If you have a European Amazon account and if you want to sell your products in several countries, Lengow recommends you to add an Amazon channel for each country on Lengow.

Note: If you wish to sell your products in a country which is not available in Lengow, please contact our Support Team.

Match Categories

Match your categories with Amazon's using "Categories Matching".

There are two Categories Matchings for Amazon:

  • Images-1.pngProduct Type (mandatory): enables to retrieve the attributes corresponding to the types of product that you sell and then match them on the Attributes page. Ex: Clothing
  • Image-2.pngProduct Category (recommended): enables to classify your products on Amazon website. Ex: T-Shirts & Tops

2018-03-01-12h27-24.png

You must complete the Product Type mapping before the Product Categories.

Complete Attributes Matching

Match your products catalogue fields with the fields requested by the channel, based on fields definitions. If necessary, enter hard values, use functions and/or adapt the values by creating rules. For fields with valid values, select the suggested value or match with your products catalogue values. If a value is missing, please contact your Amazon account manager to ask for this value to be created.

Note: HTML is not supported by Amazon on your product listings. For more information, see Product detail page rules.

Some fields are mandatory and must be completed for your products to be created or updated. Other fields are optional but Amazon recommends you to fill them in to improve your products visibility.

Special features for Amazon:

1. Set up your special offers / sales

To set up special offers / sales, fill in the following fields:

  • standard_price:strikethrough price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
  • sale_price: discounted price of your product.
  • sale_price_currency ["currency" in the Flat File version]: price currency.
  • sale_from_date: the date on which your special offer begins. Format: yyyy-mm-ddThh:mm:ss
  • sale_end_date: the date on which your special offer ends.Format: yyyy-mm-ddThh:mm:ss

2. Variation values

Product variation management is recommended on Amazon as it gives your products greater visibility and also makes it easier for web users to select the product (size, colour, etc.) they are looking for.

To manage your variations, fill in the following attributes:

  • VariationData..Parentage (e.g Clothing..VariationData..Parentage)  ["parent_child" in the Flat File version]: defines whether a given SKU (product ID) is a parent or a child.
  • parent_sku: parent identifier (a common identifier for all the variations of a product).
  • relationship_type: declare the type of variation linking the child to the parent. It may differentiate between several products from the same range (Variation) or provide a direct link to the accessories of a product (Accessory). This field must be empty if the product is a parent.
  • VariationData..VariationTheme (e.g Clothing..VariationData..VariationTheme): variation criteria. It can relate to colour, size or a combination of the two (e.g Size, Colour, SizeColour, etc.).
  • Color, Size, Length, etc. attributes are used to indicate the colour, size, length, etc. of the child product depending on its Variation type.

On the attributes page of your variation category look for the term "Variation" to access the attributes concerned.

Parent products must be sent to Amazon if your products catalogue contains variations.

What information must be provided for parent products?

Amazon requires certain information for parent product pages:

  • VariationData..Parentage ["parent_child" in the Flat File version] must be filled in with the value "parent"
  • VariationData..VariationTheme must be filled in with one of the permitted values (e.g. Size, Colour, SizeColour, etc.)
  • parent_sku should stay empty.
  • relationship_type should stay empty.
  • No EAN code ("external_product_id" and "external_product_id_type" attributes must be empty)
  • No price ("standard_price", "sale_price", "sale_from_date" and "sale_end_date" attributes must be empty)
  • No quantity ("quantity" must be empty
  • No delivery time ("fulfillment_latency" must be empty)
  • No currency ("standard_price_currency" and "sale_price_currency" must be empty - or "currency" in the Flat File version)

What information must be provided for child products?

Amazon requires certain information for the child product pages:

  • VariationData..Parentage ["parent_child" in the Flat File version]: must be filled in with the value "child".
  • VariationData..VariationTheme must be filled in with one of the valid values (e.g. Size, Color, etc.).
  • "parent_sku" must contain the parent product reference shared by all of the product variations.
  • "relationship_type" must contain the type of variation (Accessory or Variation).
  • "external_product_id" must contain the product barcode (EAN, UPC, ASIN, etc.).
  • "external_product_id_type" must be filled in with one of the values (ASIN, EAN, UPC, etc.) according to the "external_product_id" indicated.
  • A variation attribute – a color, a size, a length, etc. – must be provided in the corresponding Amazon field (e.g "Color", "Size", "Length"…).

Example of configuration (see image): 

  • First line is a "parent product"
  • Below lines are "child products" 

 

Manage your Exclusions

First time on Amazon? 

Lengow strongly recommends to start by sending only 5 products to the marketplace, in order to check whether your settings are correct.
Otherwise follow the usual instructions for exclusions.  
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