Register as a professional seller to sell your products on Amazon.
To distribute your products on Amazon, check that your products catalogue contains the data normally required.
you don't have these values in your products catalogue? Contact the Lengow Support Team to find an alternative.
Add a channel catalogue
Add a Amazon channel catalogue in your Lengow account.
There are three types of channel available for Amazon:
- Amazon: this is the standard Amazon feed. It enables to create and update your product sheets on Amazon. You have to use this channel if your products do not exist in the Amazon catalogue.
Depending on its category, we advise you to use the Amazon Flat File feed, as it is way easier to set up (see the "Annex : Amazon Flat File by categories).
This channel includes "Orders management" feature. - Amazon Flat File - (for some categories only): it is reserved for products belonging to the corresponding Amazon category. This channel DOES NOT include "Orders management" feature. If you activate this channel, make sure to also activate the standard Amazon channel to be able to manage your orders. All you have to do on the Amazon feed is to fill in your credentials in the "Settings" step in that case.
- Listing loader: enables to sell products that already exist in the Amazon catalogue. You cannot create new product detail pages using this channel. This channel includes "Orders management" feature. More info on Amazon website here!
If you have a European Amazon account and if you want to sell your products in several countries, Lengow recommends you to add an Amazon channel for each country on Lengow.
Note: If you wish to sell your products in a country which is not available in Lengow, please contact our Support Team.
Match Categories
Match your categories with Amazon's using "Categories Matching".
There are two Categories Matchings for Amazon:
Product Type (mandatory): enables to retrieve the attributes corresponding to the types of product that you sell and then match them on the Attributes page. Ex: Clothing
Product Category (recommended): enables to classify your products on Amazon website. Ex: T-Shirts & Tops
You must complete the Product Type mapping before the Product Categories.
Complete Attributes Matching
Match your products catalogue fields with the fields requested by the channel, based on fields definitions. If necessary, enter hard values, use functions and/or adapt the values by creating rules. For fields with valid values, select the suggested value or match with your products catalogue values. If a value is missing, please contact your Amazon account manager to ask for this value to be created.
Note: HTML is not supported by Amazon on your product listings, except for line breaks (</br>). For more information, see Product detail page rules.
Some fields are mandatory and must be completed for your products to be created or updated. Other fields are optional but Amazon recommends you to fill them in to improve your products visibility.
Special features for Amazon:
1. Set up your special offers / sales
To set up special offers / sales, fill in the following fields:
- standard_price:strikethrough price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
- sale_price: discounted price of your product.
- sale_price_currency ["currency" in the Flat File version]: price currency.
- sale_from_date: the date on which your special offer begins. Format: yyyy-mm-ddThh:mm:ss
- sale_end_date: the date on which your special offer ends.Format: yyyy-mm-ddThh:mm:ss
2. Variation values
Product variation management is recommended on Amazon as it gives your products greater visibility and also makes it easier for web users to select the product (size, colour, etc.) they are looking for.
To manage your variations, fill in the following attributes:
- VariationData..Parentage (e.g Clothing..VariationData..Parentage) ["parent_child" in the Flat File version]: defines whether a given SKU (product ID) is a parent or a child.
- parent_sku: parent identifier (a common identifier for all the variations of a product).
- relationship_type: declare the type of variation linking the child to the parent. It may differentiate between several products from the same range (Variation) or provide a direct link to the accessories of a product (Accessory). This field must be empty if the product is a parent.
- VariationData..VariationTheme (e.g Clothing..VariationData..VariationTheme): variation criteria. It can relate to colour, size or a combination of the two (e.g Size, Colour, SizeColour, etc.).
- Color, Size, Length, etc. attributes are used to indicate the colour, size, length, etc. of the child product depending on its Variation type.
On the attributes page of your variation category look for the term "Variation" to access the attributes concerned.
Parent products must be sent to Amazon if your products catalogue contains variations.
What information must be provided for parent products?
Amazon requires certain information for parent product pages:
- VariationData..Parentage ["parent_child" in the Flat File version] must be filled in with the value "parent"
- VariationData..VariationTheme must be filled in with one of the permitted values (e.g. Size, Colour, SizeColour, etc.)
- parent_sku should stay empty.
- relationship_type should stay empty.
- No EAN code ("external_product_id" and "external_product_id_type" attributes must be empty)
- No price ("standard_price", "sale_price", "sale_from_date" and "sale_end_date" attributes must be empty)
- No quantity ("quantity" must be empty
- No delivery time ("fulfillment_latency" must be empty)
- No currency ("standard_price_currency" and "sale_price_currency" must be empty - or "currency" in the Flat File version)
What information must be provided for child products?
Amazon requires certain information for the child product pages:
- VariationData..Parentage ["parent_child" in the Flat File version]: must be filled in with the value "child".
- VariationData..VariationTheme must be filled in with one of the valid values (e.g. Size, Color, etc.).
- "parent_sku" must contain the parent product reference shared by all of the product variations.
- "relationship_type" must contain the type of variation (Accessory or Variation).
- "external_product_id" must contain the product barcode (EAN, UPC, ASIN, etc. - Note that the barcode number must be registered by GS1).
- "external_product_id_type" must be filled in with one of the values (ASIN, EAN, UPC, etc.) according to the "external_product_id" indicated.
- A variation attribute – a color, a size, a length, etc. – must be provided in the corresponding Amazon field (e.g "Color", "Size", "Length"…).
Example of configuration (see image):
- First line is a "parent product"
- Below lines are "child products"
Manage your Exclusions
First time on Amazon?
Preview your data
Check the data you are about to send to Amazon at the "Preview" step.
Configure your Options
Configure options before sending your products catalogue to Amazon.
Regarding the identifiers you have to fill in:
- Merchant ID : Merchant ID (seller ID)
- MWS auth token : MWS Authorisation Token
=> Follow the process below to retrieve these identifiers.
Step1: Go to your Amazon Seller Central > Apps & Services > Manage Your Apps (image 1)
Step2: Click on "Authorize new developer"
Step3: Then, complete the information below (image 2):
- Developer's Name: "Lengow"
- Developer ID: "1210-7071-8869" (for Amazon.co.uk - see the list below)
Step4: Accept the terms and click Next
Note: If you want to send your product catalogue to another Amazon website than "Amazon.co.uk", please look at the developer account numbers below:
| Amazon.com | 1714-9375-2818 |
| Amazon.ca | 1714-9375-2818 |
| Amazon.co.uk | 1210-7071-8869 |
| Amazon.de | 1210-7071-8869 |
| Amazon.it | 1210-7071-8869 |
| Amazon.es | 1210-7071-8869 |
| Amazon.fr | 1210-7071-8869 |
| Amazon.com.au | 5664-6054-8511 |
Do not hesitate to ask our Lengow support team if you have any question.
Launch the channel catalogue
- Check that Amazon your online store is created and opened before sending your optimised catalogue to Amazon.
- Send your optimised catalogue to Amazon
Two distinct feeds are sent to Amazon through API:
- Product Feed: enables the integration and creation of products. It is sent to Amazon once a day. If your products are free from errors, they will be created on Amazon.
Read Integration Reports
Read product and offer Integration Reports to check that your products are properly configured, either at product creation level (product feed) or updates (offer feed). These reports list only items which were rejected by Amazon. For each product in error, Amazon specifies the reason for the rejection.
Product and offer integration reports are available and downloadable from Lengow: "Channel" tab > select "Amazon" > click on "Activity".
Main types of error and how to correct them
The explanation of errors is available on your Amazon Seller Central, and in this Amazon documentation.
Here are the main errors and how to solve them:
Amazon error message: The product data provided was insufficient for creating a variation (parent/child) relationship for SKU: XX. Ensure that the parent and child share the same variation theme and that there is a submission for variation theme attributes (Ex. size and color for size_colour variation theme).
Solve and prevent error 8016:
- Make sure that both the parent and the child products of the same family have the same variation theme.
- All the attributes associated to the variation theme are filled for every child product on the feed.
Amazon error message: You are not authorized to list products in this category. To sell products in this category you need to obtain approval by following the instructions given here: http://sellercentral.amazon.co.uk/gp/help/200333160
Solve and prevent error 8026:
- Contact your Amazon account manager and make a validation request.
- If you don't have an account, fill in this form (select "Products and inventory" > "Issue with listing products" > "Difficulty adding or viewing a product" > "View and apply to restricted categories")
Amazon error message: >The SKU data provided is different from what is already in the Amazon catalog. The item_id data provided matches ASIN BXXXXXXXXX, but the following data is different from what is already in the Amazon catalog: standard_product_id (Merchant: [Merchant value]; / Amazon: [Amazon value]). If this is the right ASIN for your product, update your data to match what is in the Amazon catalog. If it is not the right ASIN, make sure that your data for item_id is correct.
Solve error 8541:
Check if the product is the same as they actually intended to sell.
- If it is the same product, you need to use the ASIN from Amazon instead of the EAN code the seller provided.
- If it is not the same, the seller must check their own data and correct anything that is wrong.
- If the seller is sure that his/her data is correct, you should direct them to contact Seller Support and report an error with the product data on Amazon.
- If you have used ASIN while uploading the product, either change the conflicting data or only use SKU and ASIN with no other product information.
Note: This error may be due to the recycling of UPC or EAN by manufacturers. For example, clothing barcodes are sometimes reused after three years. Check that you are using the correct ASIN for your products.
More info on ASIN codes here!
Amazon error message: The SKU data provided conflicts with the Amazon catalog. The standard_product_id value(s) provided correspond to the ASIN BXXXXXXXXX, but some information contradicts with the Amazon catalog. The following are the attribute value(s) that are conflicting: size (Merchant: [Merchant value]/ Amazon: [Amazon value]). If your product is this ASIN, then modify your data to reflect the Amazon catalog values. Else, check your value(s) for standard_product_id are correct.
Solve error 8542:
Check if the product is the same as they actually intended to sell.
- If it is the same product, you need to use the ASIN from Amazon instead of the EAN code the seller provided.
- If it is not the same, the seller must check their own data and correct anything that is wrong.
- If the seller is sure that his/her data is correct, you should direct them to contact Seller Support and report an error with the product data on Amazon.
- If you have used ASIN while uploading the product, either change the conflicting data or only use SKU and ASIN with no other product information.
More info on ASIN codes here!
Amazon error message (example): SKU XXXXXX, Missing Attributes product_type. SKU XXXXXX does not match any ASINs. Make sure that all standard product ids (such as UPC, ISBN, EAN, or JAN codes) are correct. To create a new ASIN, include the following attributes: product_type. Feed ID: 0. For more troubleshooting help, see http://sellercentral.amazon.co.uk/gp/errorcode/200692370
The most common causes for this error are:
- The values entered for a specific attribute is invalid.
- The required fields are missing in the feed submitted by you.
- The product ID does not match any ASINs.
Solve and prevent error 8560:
- Make sure that the product ID is correct.
- Check character requirements. For example, UPCs have 12 digits, EANs have 13 digits, and ISBNs have 10.
- Check for barcode validation.
- Update your data and resubmit.
- Make sure all required fields are complete.
- Update your data and resubmit.
- Make sure the Category field (product type keyword) is correct. For help, see the Amazon Product Classifier or the Guides for the use of the tree structure.
- Resolve an incorrect product identifier or create a new ASIN.
- Check the character requirements for your product ID. For example, UPCs consist of 12 digits, 13-digit EANs, and 10-digit ISBNs.
- Verify that they comply with industry standards using an online resource such as a UPC code validation tool.
- If you need to resolve an incorrect product ID, update your data and resubmit it.
- If your product ID is correct and new to the Amazon catalog, you will need to create a new ASIN. Contact your Amazon Account Executive to see if you are eligible to create ASIN, submit the product again.
Amazon error message (example): SKU XXXXXX does not match any ASIN and contains invalid values for attributes required for creation of a new ASIN. New ASIN creation requires the following attributes, for which this SKU provided invalid attribute value(s): standard_product_id.
The most common causes for this error are:
- The values entered in the "external_product_id" field are invalid.
- Your products barcodes are invalid.
Solve and prevent error 8567:
- Make sure that the external_product_id is correct.
- Check character requirements. For example, UPCs have 12 digits, EANs have 13 digits, and ISBNs have 10.
- Check for barcode validation : they must be registered in the GS1 database, as requested by Amazon.
- Update your data and resubmit.
- Use ASIN codes instead of EAN or UPC codes.
- If you can provide your products ASIN codes, send them to Amazon in the external_product_id field. You can use an additional source to add this data to your source catalogue if needed.
- Update your data and resubmit.
Amazon error message: We have temporarily removed your ability to submit listings (creating new offers or new ASINs) because an unusually high number of listings have been created from your account. Please refer to the ASIN Creation Policy page (https://sellercentral-europe.amazon.com/gp/help/201844590) for more information on how to avoid receiving this error message.
Solve and prevent error 8571:
- Contact your Amazon account manager
Amazon error message: Images could not be associated with this SKU. This error may be resolved by addressing other product data errors. For more information, see: http://sellercentral.amazon.com/gp/errorcode/20005
Solve error 20005:
This error is due to a malfunction of the report. It will be removed from the error report when other errors are corrected.
- If this error is not due to another error, that means that the product is in process of creation.
Amazon error message: The Message/Price/StandardPrice/@currency field contains an invalid value: EUR. To correct this error, choose from the valid set of values.
Solve and prevent error 90057:
- Replace the invalid value with one of the values accepted by Amazon and resubmit the product. Use Attribute definitions available on Matching Attributes in Lengow
Amazon error message: The Message/Product/DescriptionData/Description field contains an invalid value: < br /& gt; The ARCTIC F PWM series outperforms other 80mm/92mm/120mm fans in the market. The patented PWM Sharing Technology (PST) regulates the speed of up to five fans via BIOS. With efficient central cooling, the ARCTIC F PWM series offers excellent cooling performance for the system. Lt; /p> < /table>. HTML content is not allowed in this field.
Solve and prevent error 90122:
- Remove the HTML content from your descriptions by using the function STRIPHTML($ text_field_html) on Lengow.
Edit a product file
- Edit "product data"
Contact your Amazon account manager ou Amazon Support team to edit a product data.
- Edit "offer data"
Data is automatically updated as soon as the offer feed is sent out (the frequency is indicated at the "Launch the channel catalogue" step).
Unpublish/Delete an offer
- To stop advertising an offer on Amazon, read our recommendations.
- To delete an offer from your Amazon backoffice, select the value "delete" in the field "operation-type" in the "Attributes Matching".
Order Management
Contact
To register as a professional on Amazon, refer to the accurate country who want to publish your products on:
To reach Amazon Support, do it through your Amazon pro account.
Only some Amazon accounts have a dedicated account manager.
