Google Analytics

Please note that this App has been decommissioned and is not available in Lengow anymore.
Your Google Analytics data may be imported in Lengow as an additional source from a file or a drive.


What is it?

Google Analytics is the web analytics service offered by Google. Our application allows you to collect your Analytics data from the last 30 days and aggregate them to your product catalogue.

Retrieve data on :

  • Performance of your products: the number of sales, the income ...
  • Buying behavior: the number of views, the conversion rate


Your ecommerce website must be connected to your Google Analytics account . And the enhanced ecommerce feature has to be activated in Google Analytics (Google Analytics ; your view > “Paramètres de e-commerce” ), to retrieve information about your customers' buying journey.

To use Google Analytics on your European website, please make sure you’ve implemented the correct Proxy configuration to be GDPR compliant. More info on CNIL's website.

Google Analytics & Lengow connection

If you want to use this App, you have to connect your Google Analytics account to Lengow.

Once you've selected the application in your Lengow account, follow instructions displayed on the screen.

Set up in Lengow

Once connected, click on "Start" and set the App's parameters:

  • choice of account, site, view,
  • selection of the ID field
  • choice of data to import (Max 10 metrics per catalog)
  • data recovery period


The data is then added to the main catalogue as an additional source, so you will find them in the list of secondary sources, catalogue dashboard, product overview, Rules, Exclusions, Attributes Matching  ...  

Update frequency

Lengow retrieve the Analytics data from the last 30 days, once a day.


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