Your migration to the new version


The latest version of the Lengow platform is waiting for you! 

In a constantly evolving sector, this latest upgrade responds to your company’s performance, automation and internationalization needs on distribution channels and helps you meet new challenges. In this update:

  • Easier daily management: the new version is more ergonomic, intuitive, and facilitates publication management.

  • Time savings: a strong emphasis on the automation of many steps in the configuration of your feeds. Each publication takes much less time.

  • New marketing channels: Keep your current distribution channels, while having access to new channels: AliExpress, Allegro, and that’s just the beginning!

  • The latest API versions of marketplaces: Exclusively on the new version, take advantage of adapted and secure connections to the largest marketplaces (Amazon, Cdiscount, Zalando, etc.).

  • Access to our latest exclusive features to help you enrich your product data and facilitate your decision-making:

    • The addition of additional data sources to complete your product catalog.

    • The ability to update your feed when you want, in complete autonomy.

    • Business recommendations suggesting the marketplaces best adapted to your activity. By logging in to the new version, you now have access to the Insights tab.

>> Take advantage of it now and contact your account manager ( to schedule an upgrade!

Other features

You will also be able to:

  •  Thanks to our category suggestions, match your catalog’s product categories with those required by each channel quickly and intuitively. 
  • Attribute matching (price, ID, brand, ...) between your catalog and the fields expected by your channels is also simplified! Lengow suggests pre-filled matching attributes, helping you to avoid a redundant task that you had already completed with your other marketing channels!  
  • Use rules in a more advanced way, for greater precision and targeting when adapting your catalog fields with the values that will be sent to the distributors. You can also use conversion lists to match in a few clicks the values of your catalog with those expected by the distributor.  Send high quality data thanks to our optimized textual and mathematical functions.

  • Segment your product catalog by easily grouping your products into predefined segments. You can do this according to personalized criteria derived from an analysis of your catalog. Select the products of your choice to be distributed or excluded!

  • Once your catalog is configured on Lengow, we display a preview before publication on which you can make any last-minute changes to the products or and fields.

  • Assign roles to each person in your team that uses the platform daily:  4 types of profiles are available on the new platform (Owner, Admin, User and Logistician) with personalized access rights.

The next steps

The old version of the platform which you are using will no longer be available soon. Anticipate this change and don't wait any longer to take full advantage of the latest version of Lengow!  

Get started and take full advantage of Lengow to optimize your distribution on the different online channels!

Don't worry, our teams are available to answer all your questions and accompany you through the different stages:

  1. Contact your account manager to let them know that you would like to access the new version: they will give you all the details of the migration.

  2. You can migrate your catalogs and feeds with the help of our teams if necessary. 

  3. Check the various settings are correct.

  4. Last but not least, all you have to do is send your new optimized feeds to marketplaces and other marketing channels. 


Take advantage of it now and contact your account manager ( to schedule an upgrade!
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