From this page, set your objective and monitor your progress.
Insights / Objectives
From this page, set your objective and monitor your progress.
How does it work?
- your annual revenue – real annual revenue (focus on the e-commerce turnover of your business, even if it is approximate). It is automatically completed if we have this information in your Lengow statistics.
- your projected annual revenue. It is automatically filled in if we have been able to complete your actual turnover from your Lengow statistics, we will then add 10% to it, to fill in this projection.
- the date you want to reach this turnover (between 3 months and 10 years)
- countries where you want to sell
This is also where you customise your insights:
- Display opportunities with percentage
- Display or not opportunities by countries
Lengow automatically populate the "Turnover" fields if statistics are available in your Lengow account (both revenue from marketplaces and acquisition feeds are taken into account if available). This turnover triggers revenue estimates display for other suggested channels in your account.

Opportunities
Defining "Objectives" leads you to Opportunities available as channel suggestion and revenues estimate in both INSIGHTS dashboard and at the "Add a new channel" step in your Lengow account.
Analyze the estimates according to the turnover you have filled in at the "Objectives" step.
Opportunities are updated daily.
A maximum of 10 opportunities are displayed.

How are opportunities calculated?
Lengow will provide you with potential turnover only for products with EAN linked to sales values.
If 20% of products in the catalogue have registered sales, then financial potential will be provided only based on this scope.
Other 80% of the catalogue won't be used for calculation because Lengow had registered no data to exploit.
Any opportunity displayed?
This happens when opportunities have a turnover below 1,000€.
We've assumed that this amount was not relevant.
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