🌍 Available for: France
💡 Why sell on Bricomarché, Brico Cash & Bricorama?
🛠️ Three Leading DIY Brands, One Unified Marketplace
Bricomarché, Brico Cash, and Bricorama are trusted names in the home improvement and gardening sectors in France. Together, they form a powerful multi-brand ecosystem that reaches millions of DIY enthusiasts, homeowners, and professionals.
🌍 Maximize Reach with One Product Feed
Through a single integration, you can distribute your product catalogue across all three marketplaces — multiplying your visibility without multiplying your effort. Sell simultaneously on platforms trusted by different consumer profiles: budget-savvy (Brico Cash), project-focused (Bricomarché), or style-conscious (Bricorama).
📈 Benefit from a High-Intent, Local Audience
These marketplaces attract French consumers with real purchase intent in DIY, renovation, and outdoor living. Whether you're selling tools, materials, furniture, or garden products, your offers reach a highly qualified and conversion-ready audience.
📢 Grow with Retailer Support & Marketing Visibility
Leverage the power of the Les Mousquetaires retail network with marketing campaigns, thematic sales, and product placements — all designed to increase exposure and drive performance.
This guide is valid for Bricomarché, Brico Cash and Bricorama which operate with the same structure.
Register with the channel
Contact Bricomarché to know if you are eligible to sell your products on their website.
To display your products on this marketplace, also check that your catalogue contains the data normally required by Lengow.
Please contact your Bricomarché account manager if you want to publish on the Brico Cash and/or Bricorama websites, in order to activate the channel on your account.
No action is required in Lengow, the activation of a new channel will allow the publication of your products on Bricomarché and Brico Cash and/or Bricorama. It will not be possible to select the channel for certain products.
It's possible for European merchants to sell on Bricomarché if the after-sales service provided is managed in French.
Contact the channel
Email: SASEM_MARKETPLACE_BM@mousquetaires.com
Add the channel in Lengow
Add the Bricomarché Brico Cash Bricorama channel in your Lengow account:
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focuses on the settings specific to this channel.
Click on "Next" below to continue reading.