Bricomarché / Brico Cash / Bricorama (Mirakl)

This guide is valid for Bricomarché, Brico Cash and Bricorama which operate with the same structure.


Contact the marketplace to know if you are eligible to sell your products on their website.   
To display your products on this marketplace, check that your products catalogue contains the data normally required.
Note: you don't have these values in your products catalogue? Contact the Lengow Support Team to find an alternative.

Specificities of the marketplace 

  • It will be possible for European merchants to sell on Bricomarché if the after-sales service provided is managed in French.
  • The attribute for VAT is mandatory (to be provided in%). Ex: 20

Please contact your Bricomarché account manager if you want to publish on the Brico Cash and/or Bricorama website (,, in order to activate the channel on your account.
No action is required in Lengow, the activation of a new channel will allow the publication of your products on Bricomarché and Brico Cash and/or Bricorama. It will not be possible to select the channel for certain products.

EAN Matching

When adding a new offer, the import process must identify the product associated with the offer.

There are several ways to match an offer with a product :

  •  Using a product unique identifier: EAN, ISBN, and so on. 
  1. In the "product-id-type" field, enter "EAN" (or ISBN, or else).
  2. In the "product-id" field, enter the unique identifier value. 
  •  Using your internal product SKU.

You must have previously sent your product SKU to the channel via the product import process. There are two ways to match the product with the offer:

  1. If your offer SKU is the same as your product SKU (which is different from the operator product SKU):
    Enter the SKU value in the "sku" field and leave the "product-id" and "product-id-type" fields empty.
  2. If your offer SKU is not the same as your product SKU:
    1. In the "sku" field, enter your offer SKU.
    2. In the "product-id-type" field, enter "SHOP_SKU".
    3. In the "product-id" field, enter your product SKU value.
 When updating an offer, Mirakl uses only the SKU field. If the "product-id" and "product-id-type" fields are specified, the process checks that the corresponding product is the same as the one already assigned to the offer.

Add a channel catalogue

Add a channel catalogue in your Lengow account.

Match Categories

Match your categories using "Categories Matching".

Complete Attributes Matching

Match your products catalogue fields with the fields requested by the channel, based on fields definitions. If necessary, enter hard values, use functions and/or adapt the values by creating rules. For fields with valid values, select the suggested value or match with your products catalogue values.
If a value is missing in the drop-down menu, please contact your channel account manager and ask for the creation of the concerned value.

Some fields are mandatory and must be completed for your products to be created or updated. 

  • sku: Unique ID (can be your own value)
  • product-id: EAN code of your product
  • product-id-type: "EAN" value if you enter an EAN code in product-id field

Other fields are optional but the channel recommends you fill them in to improve your products visibility.

1. Set up your special offers/sales

To set up special offers/sales, fill in the following fields:

  • "price": strikethrough price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
  • "discount-price": discounted price of your product.
  • "discount-start-date" (optional): the date on which your promotion/sale begins. If you fill in this field and the "discount_price" field, the promotion will only begin on the date provided. Format: yyyy-mm-dd
  • "discount-end-date" (optional): the date on which your promotion/sale ends. If you fill in this field and the "discount_price" field, the promotion will stop on the date provided. Format: yyyy-mm-dd
Sales: To find out the deadline for sending your on sales data, please contact your channel account manager.  

2. Delivery method and costs

Shipping costs and delivery methods are defined by the channel. Contact it to obtain the table of costs.

2.1. Delivery methods

Select delivery methods in your channel back office.

2.2. Shipping costs

Shipping costs and delivery methods are defined by the channel. Contact it to obtain the table of costs.

Please note that each product is linked to a logistics category. The shipping costs are calculated on the basis of:

  • the delivery method linked to the product
  • the logistics category linked to the product

For the logistics category, you may choose between several options:

Keep the logistics category assigned by default by the channel. In that case, no action needs to be taken by you in Lengow.


Change the logistics category assigned by default by the channel. In that case, fill in the field "logistic_class" (contact your channel account manager to obtain the list of authorized values).

2.3 leadtime-to-ship

It corresponds to the time (in days) necessary to prepare an order. 

Lead time to ship can be useful for built-on-demand products which need to be built, prepared, and packaged before they are sent. In this case you can specify a lead time to ship of five days for example, so that the customer knows that it will take five days before you ship the order.

The default maximum lead time to ship is set to 45 days.  

Note: Go to your Mirakl back office if you want to set up free shipping costs for all your products.  

3. Variation values

This channel doesn't manage products variations and will create a separate product page for each product variation from your products catalogue.

For instance, there will be different product pages for a mobile phone available in different colours on the channel:
- One product sheet for the product X in black
- One product sheet for the product X in grey
- One product sheet for the product X in red
- One product sheet for the product X in blue

Parent products must be excluded from the feed sent to Bricomarché, if your products catalogue contains any. 

Manage your Exclusions

Follow the usual instructions for exclusions for this channel:

Are there product variations in your catalogue? Check whether the parent products should be excluded or not in the step dedicated to variations.

Preview your data

Check the data you are about to send to the channel at the "Preview" step.

Configure your Options

Configure options before sending your products catalogue to the channel.

Mirakl_storeid : Enter here your Mirakl store identifier

More about Mirakl Authentification System

Launch the channel catalogue

Two distinct feeds are sent to the channel through API:

  • Product Feed: enables the integration and creation of products. It is sent to the channel once a day.
  • Offer Feed: enables the update of prices, stock, etc. 

It is sent to the channel  every hour .

Read Integration Reports

Read product and offer Integration Reports to check that your products are properly configured, either at product creation level (product feed) or updates (offer feed). These reports list only items which were rejected by the channel. 

Product and offer integration reports are available and downloadable from:

  • Lengow: "Channel" tab > select "name of the channel" > click on "Activity"
  • Your Channel Mirakl back office

Edit a product file

Check our usual guidelines to edit your data.

  • Edit "product data"
  • Edit "offer data" : Data is automatically updated as soon as the offer feed is sent out(the frequency is indicated at the "Launch the channel catalogue" step).

Unpublish/Delete an offer

Manage your orders

You can manage your orders in the Lengow platform.

1. Order retrieval

Lengow retrieves orders placed on the channel website every hour for a day and once a day for the last 5 days.

2. Order processing

Orders go through various statuses in Lengow while being processed.

3. Lengow/Mirakl orders Statuses

This marketplace uses common statuses of Mirakl orders.

Contact Channel

Channel's news

Find here the latest changes/communications from the channel and what you have to do in Lengow:

Mid-February 2023 - Optional attributes modification
  • To sum up

Bricomarché modifies several optional attributes/values lists. These changes will affect your matching on concerned fields only. 

  • What you have to do in Lengow

Make sure to check your category mapping if you are affected by these changes. Bricomarché will provide you with the list of modified and suppressed attributes.

  • Original message

[...] nous allons faire des modifications sur plusieurs attributs/listes de valeurs optionnelles.

 Le but est d'harmoniser nos attributs Mirakl pour :
Assurer une expérience client optimale
Pouvoir créer des filtres et des facettes pertinentes.
Améliorer la conversion et la visibilité des marchands

Comment cela va se passer?
{...] ce sont des codes qui commencent par CARAC_ID
Ces modifications impacteront les mappings des marchands, uniquement sur les champs concernés. 
Note 1 : Ces attributs sont ne sont pas bloquants pour la publication des produits en ligne. 
Note 2 : Les attributs classiques ne changent pas
Exemple : Plus_produit_1,2,3,4,5, titre, poids, dimensions, images, catégories, descriptions… ne sont pas modifiés.

24th/25th March 2022 - New taxonomy for Bricomarché
  • To sum up

Bricomarché switch to a new taxonomy. It will not be possible to add new products from the 24th to the 25th of March on this channel. Products already online will be still updated during this timeframe.
This switch implies to update Categories Matching so that further new products, added to Bricomarché, will be matched with new taxonomy.

  • What you have to do in Lengow

Between the 24th to the 25th of March, in your Lengow account, go to the Categories Matching from your Bricomarché feed. Make sure all of your categories are matched with Bricomarché new taxonomy. Lengow will automatically migrate some of the categories. Match the categories which would be unlinked.

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