Pre-requisite
- Importing in Lengow the products catalogue you want to adapt with Lengow before sending it to the channel.
This article is for you if...
You want to carry over one or more acquisition feeds into the new platform.
"Acquisition" channels are the following feeds
- Social media
- Retargeting
- Affiliation
What to do in Lengow?
-
Add the channel
-
Carry out the Category Matching
-
Realise Matching Attributes and Rules associated with the channel
-
Create Exclusions
-
Check content ready to be sent to the channel in the Preview and apply Search/Replace
-
Define channel's Settings
-
Notify the channel
f -
Deactivate the feed in the previous Lengow platform
All these steps are detailed in videos in this article.
For each step, you will be able to access :
- the detailed article,
- the comparison between the previous and the new platform
- or go on to the next step.
Have a good set up!
1. Add a channel
For more information, read our dedicated guide.
Before/After
Adding a channel is now faster!You choose the channel, click on "Add" and the structure is instantly available in your Lengow account.
2. Realise Categories Matching
For more information, read the dedicated guide.
If it is not offered in Lengow for the channel you are setting up, please see the next step in this guide: Matching Attributes
Before/After
Discover what's new in Category Matching3. Realise Attribute Matching
To find out more, I consult the dedicated guide.
Features below will allow you to adapt your values to the channel's expectations.
Before/After
See what changes at this stage!3.1 I use functions
For more information, read our dedicated guide.
Before/After
See what changes for the functions3.2 I create rules
When used properly, the new Rules engine is very powerful. Take the time to discover it in detail in the article dedicated to it.
Before/After
Focus on the new Rules3.3 I can also use conversion lists
For more information, read our dedicated guide.
3.4 I need to set up a third party tracking via Lengow
If you were used to use the “Tracking” tab from the “Feed management” section in Lengow, you’ll have to report this tracking thanks to Attributes Matching in the new Lengow version.
Read our dedicated articles about that subject:
4. Realise an Exclusion
I exclude products that I do not wish to distribute, using one or more Exclusion rules.
For more information, read our dedicated guide.
5. Check the data sent to the channel
Use the Preview to check your optimized data before the launch to the channel.
For more information, read our dedicated guide.
At this stage, the Search/Replace setting is available to apply the latest changes to your catalogue.
We recommend that you use this setting sparingly.
If you have to create a lot of Search/Replace entries (to correct typos in your source catalogue for example), it is more efficient to make these changes at the Catalogue level in Lengow, via the "Optimisations" setting. This way, these modifications will already be applied if you use the same catalogue for another channel.
Before/After
- You no longer need to download the optimised feed, the Preview shows you all the data ready to be sent to the channel.
- You can also make changes to the product page in the Preview. Read more.
- Search/Replace no longer has the same function in this new platform. Read this article to find out more.
6. Define the channel parameters
This is where you fill in the settings that are compatible with the channel.
For more information, read our dedicated guide.
7. Send your products to channel
It's time to launch your products!
For more information, read our dedicated guide.
Congratulations, you have completed your setup on this channel!
The first submission is not automatic!
With the exception of Google, all acquisition channels work by URL. Tell your channel account manager the new URL of your optimised catalogue to be taken into account.
This URL is given to you at the end of the channel's settings.Once the channel is activated, you will also find the optimised feed url by going to the channel in question on your Lengow account > Settings > go to bottom of page > "Copy this link".
Follow this guide.
8. Deactivate the channel on previous Lengow platform
When your products will be displayed via the new Lengow platform, go back to the previous version of your account (solution.lengow.com) and deactivate the channel.
Congratulations!
Congratulations, you have completed your setup on this channel!
What is your next step ?
| I have other acquisition feeds to report on the new platform (review steps 1 to 8) |
I have no more feed to report! |
Notify Lengow
If this is the last channel you deactivate, inform Lengow Support or your Lengow account manager that you have done so.
Congratulations!
Congratulations, you have completed the transfer of all your channel feeds from the previous to the new platform!
- In order to match data in Lengow with data from your other orders sources, define the ROI calculation method in your account.
- Read the statistics compiled by Lengow for the channels you use.
- Define performance Rules or use the Exclusion to stop sending your products which are not profitable to the channel.
When a product is in error or to set it up you find that each markteplace is unique and has its own specificities...
It is impossible to list them all in one article!
However, here you can find the tips and best practices for each channel guide:
- Read Integration reports to identify the products in error and at what stage of the configuration they are blocked.
- Depending on the error, modify Attribute Matching, adapt the Rules, or add/modify Exclusions as appropriate.
Manage orders
- Read the dedicated article to know general information regarding orders management in Lengow.
- Read the channel guide of your choice, at the "Manage orders" step, to find out the different statuses accepted and details on importing orders specific to this channel.
