🌍 Available for: Germany | Austria | Poland | Slovakia | Czechia | France | Italy
💡 Why sell on Kaufland?
🛒 A Powerful Retail Brand with Growing Online Reach
Kaufland.de is one of the leading hypermarket chains in Europe, trusted by millions of shoppers for its wide product selection and competitive pricing. Its fast-growing online marketplace extends that reach to digital-savvy consumers across multiple countries.
📈 Sell in High-Demand Categories
Whether you offer electronics, household goods, fashion, or food-related products, Kaufland Marketplace provides high visibility in categories that align with customer demand and everyday shopping habits.
📢 Benefit from Marketing Support
Kaufland offers integrated advertising options and promotional campaigns — helping sellers boost performance while building a trusted reputation.
Register with Kaufland
Contact Kaufland to know if you are eligible to sell your products on their website.
Kaufland.de was formerly known as Real.de
To distribute your products on Kaufland, check that your catalogue contains the data normally required by Lengow.
Contact Kaufland
Kaufland Support:
Kaufland documentation:
Add the Kaufland channel in Lengow
Add the Kaufland channel of your target country in your Lengow account.
Available countries: Germany, Austria, Poland, Slovakia, Czechia, France and Italy.
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focuses on the settings specific to Kaufland.
Click on "Next" below to continue reading.