EAN
The marketplace Kaufland.de accepts only 13-character EAN codes.
Make sure that your source catalogue contains valid EAN-13 codes for all your products.
id_offer
The "id_offer" must be present and unique, to ensure each product and order line is correctly identified.
If multiple products share the same "id_offer", only one will be accepted - the others will be rejected and not sent to Kaufland.
Images
Provide the product's image URLs in the "picture" attributes. Requirements:
- Standard size: At least 1024px in height or width
- Zoom function: At least 2048px in height or width
- Number of images: 5 to maximum 10 pictures from different perspectives / detail shots
- Maximum file size: 10 MB
- Background: white (at least for the main picture)
Material composition
To comply with the EU Textile Regulation, all products containing at least 80% textile fibers must be labeled accordingly.
In the "material_composition" attribute, provide each material in German with a percent sign "%", separated by commas.
Examples:
- 75% Baumwolle, 24% Polyamid, 1% Elasthan
- 100% Polyester
Details in this Kaufland documentation.
"count" and "quantity"
The available stock of a product must be indicated in the "count" attribute of your Kaufland channel. It is present among the common attributes.
It should not be confused with the "quantity" attribute, which is available for certain categories and is used to indicate the number of units in the case of a batch.
Example:
If a product is a batch of 2 pillowcases and there are 155 batches in stock, then:
"count" = 155 and "quantity" = 2
VAT legislation
To be compliant withe the VAT legislation, complete the "id_warehouse" attribute, if your are affected (please refer to the attribute's description in Lengow).
Additional information will be provided at the orders management step to let you know whether you have to collect the VAT or not for each order.
EPREL regulation
In Lengow, fill in the "eprel_ID" field in the attribute mapping.
EPR requirements for batteries
As part of the EU Extended Producer Responsibility (EPR) obligations for batteries, merchants selling batteries or products containing batteries must provide the following information to Kaufland:
- Self-certification: In your Kaufland Seller Portal, confirm that your battery products comply with the requirements of EPR regulation.
- Battery number: In the shop settings of your Kaufland Seller Portal, enter your battery numbers.
- Battery recycling fee: In Lengow, provide the battery recycling fee in the "battery_participation" attribute.
Detailed information is available in the Kaufland Seller University
General Product Safety Regulation (GPSR)
To comply with the General Product Safety Regulation (GPSR) applicable from December 13, 2024, you must provide to Kaufland the following information about your products through attributes available in Lengow:
- Enter contact information for product safety "product_safety_contact". "product_safety_contact.name_01"; "product_safety_contact.phone_number_01; "product_safety_contact.email_address_01"; "product_safety_contact.address_01"
- Fill in information about product compliance with the CE certificate "ce_certificate".
The certificate should be uploaded as a file (accepted formats: jpg, gif, svg, png, pdf). - Give Safety instructions for each product "safety_guidelines".