Applicable products: Netmarkets

Galeries Lafayette (Mirakl) - Attributes - Promotions and sales

To set up these promotions, fill in the following fields:

  • "price": strikethrough price (original price) of your product. If your products are not on sale, this field must be filled in with your usual selling price.
  • "discount-price": promotional price. If your products are not on sale, this field should be empty.
  • "discount-start-date" (optional): date on which your promotion begins. By filling in this field and the "discount-price" field, the promotion will start on the indicated date. Format: yyyy-mm-ddThh:mm:ss+02
  • "discount-end-date" (optional): date on which your promotion ends. By filling in this field and the "discount-price" field, the promotion will stop on the indicated date. Format: yyyy-mm-ddThh:mm:ss+02
  • "code-manifestation": This code varies for each operation. If a code is necessary, it will be communicated to you by email by Galeries Lafayette several weeks in advance.

The EAN listing for each operation must be sent as soon as possible.

French Days / 3J

The "French Days" commercial operation takes place with private strikethrough prices.
The "French Days" operation will take place from 29/04/26 to 05/05/26. Send your EAN listing to your GL account manager before 22/04/26.

Here are the expected settings in Lengow:

  • "price[channel=VP]": the regular price which will be crossed out.
  • "discount-start-date[channel=VP]": start date in format YYYY-MM-DDTHH:MM:SS+02, i.e. "2026-04-29T00:01:00+01"
  • "discount-end-date[channel=VP]": end date in format YYYY-MM-DDTHH:MM:SS+02, i.e. "2026-05-05T23:59:00+01"
  • "discount-price[channel=VP]": the discounted price, which must be lower than the non-discounted price.
  • "code-manifestation": enter "FRENCH_DAYS_MAI_2026"

The "3J" commercial operation takes place with public strikethrough prices.
The "3J" operation will take place from 27/03/26 to 12/04/26. Send your EAN listing to your GL account manager before 19/03/26 at 5 PM.

Here are the expected settings in Lengow:

  • "Price": the regular price which will be crossed out.
  • "Discount-start-date": in format yyyy-mm-ddThh:mm:ss+01, i.e. "2026-03-27T00:01:00+01"
  • "Discount-end-date": in format yyyy-mm-ddThh:mm:ss+01, i.e. "2026-04-12T23:59:00+01"
  • "Discount-price": the discounted price must be lower than the non-discounted price.
  • "code-manifestation": enter "P8405"

Private Sales Galeries Lafayette

These are promotions reserved for customers holding a GL.com customer account.
For example: Avant-Première Soldes, Avant-Première 3J or Mid-Season Private Sales (Black Friday).

The operation will take place from 13/05/26 to 25/05/26.

  • "price[channel=VP]": strikethrough price (original price) of your product.
  • "discount-price[channel=VP]": promotional price.
  • "discount-start-date[channel=VP]": date on which the Galeries Lafayette Private Sales or Avant-Premières Soldes begin. Format: YYYY-MM-DDTHH:MM:SS+01. Example: 2026-05-13T00:01:00
  • "discount-end-date[channel=VP]": date on which the Galeries Lafayette Private Sales or Avant-Premières Soldes end. Format: YYYY-MM-DDTHH:MM:SS+01. Example: 2026-05-25T23:59:00
  • "code-manifestation": Enter "VENTES_PRIVEES_E26" for the May 2026 Private Sales operation (this code varies for each operation). It will be communicated to you by email by Galeries Lafayette several weeks in advance.

Send the list of EANs affected by this operation to your Galeries Lafayette account manager before May 6th.

Black Friday

Black Friday Week (offers dedicated to all galerieslafayette.com customers)
Send your EAN listing in advance to your Galeries Lafayette account manager.

Here are the expected settings in Lengow:

The Black Friday Private Sales (AVP) will take place from 19/11 to 23/11 in PRIVATE strikethrough prices.
The AVP configuration must be completed before 14/11/25.

  • "Price" [channel=VP]: strikethrough price (original price) of your product.
  • "Discount-start-date" [channel=VP]: date on which the Galeries Lafayette Black Friday Private Sales begin. Format: yyyy-mm-ddT00:01:00+02. Example: "2025-11-19T00:01:00+02"
  • "Discount-end-date" [channel=VP]: date on which the Galeries Lafayette Black Friday Private Sales end. Format: yyyy-mm-ddT00:01:00+02. Example: "2025-11-23T23:59:00+02" (if the end date is different, contact your Galeries Lafayette account manager)
  • "Discount-price" [channel=VP]: promotional price which must be lower than the non-discounted price.
  • "code-manifestation": enter "AVP_BF_2025"

Black Friday will take place from 24/11 to 01/12 in PUBLIC strikethrough prices.
The Black Week configuration must be completed before 22/11/25.

  • "Price": the regular price which will be crossed out.
  • "Discount-start-date": in format yyyy-mm-ddT00:01:00+02, example: "2025-11-24T00:01:00+02"
  • "Discount-end-date": in format yyyy-mm-ddT00:01:00+02, example: "2025-12-01T23:59:00+02"
  • "Discount-price": the discounted price must be lower than the non-discounted price.
  • "code-manifestation": enter "BF_EXCLUWEB_25"
  • "code-manifestation" from 28/11 to 01/12: enter "P8234"
If you are already participating in an operation launched by the channel, you simply need to modify your discount end date.
Example for setting up Black Friday following your operation:
  • "Discount-end-date": 2025-11-27

Check the data you are about to send to the channel using the "Preview". Also check in your Mirakl back office if the elements you have defined (dates and event code) are available in the latest import.

Sales

Here are some tips to properly prepare your sales on this marketplace.

At Galeries Lafayette, this important promotional period is divided into two operations:

  • Avant-Première Summer Sales: from 10/06 to 23/06/2026 (dedicated only to customers holding a galerieslafayette.com account)
  • Summer Sales: from 24/06 to 21/07/2026
Please notify your account manager once your configuration is complete. The values must be sent to Galeries Lafayette no later than midnight on the day before the operation. It is recommended to perform the configurations and send them before noon on the day before the operation.
 

It is entirely possible to add products during the operation. To do this, please send the marketplace a list of EANs to add as soon as necessary.

The EAN listing for each operation must be sent as soon as possible.

OPERATION 1: Avant-Premières Soldes

The Avant-Premières Soldes are dedicated exclusively to customers holding a user account on galerieslafayette.com.

Complete the following 4 attributes:

  • "price[channel=VP]": the regular price which will be crossed out, before discount
  • "discount-start-date[channel=VP]": 2026-06-10T00:01:00
  • "discount-end-date[channel=VP]": 2026-06-23T23:59:00
    Contact your Galeries Lafayette account manager if the date differs.
  • "discount-price[channel=VP]": the discounted price (must be lower than the non-discounted price)
  • "code-manifestation": P8830 (this code is provided to you by your Galeries Lafayette account manager).

OPERATION 2: Sales

Complete the following 4 attributes:

  • "Price": the regular price which will be crossed out, before discount
  • "Discount-start-date": the start date in format: 2026-06-24T00:01:00
  • "Discount-end-date": the end date in format: 2026-07-21T23:59:00
  • "Discount-price": the discounted price
  • "code-manifestation": P8831 (this code is provided to you by your Galeries Lafayette account manager).

Check the data you are about to send to the channel using the "Preview". Also check in your Mirakl back office if the elements you have defined (dates and event code) are available in the latest import.

Summer Petits Prix

The "Summer Petits Prix" commercial operation takes place with public strikethrough prices.
This operation will be held from July 29 to September 30, 2026 inclusive.

Here are the expected settings in Lengow:

  • "Price": the regular price which will be crossed out.
  • "Discount-start-date": enter 2026-07-29T00:01:00
  • "Discount-end-date": enter 2026-09-30T23:59:00
  • "Discount-price": the discounted price.
  • "code-manifestation": P8998

  Operation Registration

If you wish to participate in our Petits Prix operation, it is essential that you return the attached file (at the bottom of this page) completed to your Galeries Lafayette Account Manager.

Petits Prix du Bain

The "Petits Prix du Bain" commercial operation (low prices on swim & beachwear essentials) also takes place with public strikethrough prices.
This operation will be held from July 22 to September 29, 2026 inclusive.

Here are the specificities of this operation:

  • Condition: Excluding sales listing.
  • Catalog: Entire bath universe only.

  Operation Registration

If you wish to participate in this operation, it is essential that you return the attached file (at the bottom of this page) completed as soon as possible to your Galeries Lafayette Account Manager.

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