Galeries Lafayette (Mirakl) - Attributes - Promotions and sales

To set up promotions for Galeries Lafayette in Lengow, configure the following general feed attributes:

• "price": Original/strikethrough price of your product. If your products are not on sale, fill in this field with your usual selling price.
• "discount-price": Promotional price. Leave this field empty if your products are not on sale.
• "discount-start-date" (optional): Start date of your promotion (Format: YYYY-MM-DDTHH:MM:SS+02:00 or YYYY-MM-DDTHH:MM:SS as specified per operation).
• "discount-end-date" (optional): End date of your promotion (Format: YYYY-MM-DDTHH:MM:SS+02:00 or YYYY-MM-DDTHH:MM:SS as specified per operation).
• "code-manifestation": Event code provided by Galeries Lafayette. This code varies for each commercial operation.

Black Friday 2026

The November 2026 promotional event at Galeries Lafayette includes multiple stages. Make sure to complete your configuration and return your EAN lists prior to the start of each campaign.

1. Web Exclusive Offer (9–15 November 2026)

This operation uses a Mirakl booster/coupon (-20% from €120) with no promotional code required.

• Configure the booster directly within your Mirakl back office.
• No extra markdown is required in Lengow: your regular selling price remains unchanged.

2. Black Friday Early Access / AVP (18–22 November 2026)

Private discounted prices visible exclusively to logged-in customers.

• "price[channel=VP]": Regular price to be crossed out.
• "discount-price[channel=VP]": Private promotional price (must be lower than regular price).
• "discount-start-date[channel=VP]": 2026-11-18T00:01:00
• "discount-end-date[channel=VP]": 2026-11-22T23:59:00
• "code-manifestation": Campaign code provided by Galeries Lafayette (TBC).

3. Black Friday (23–30 November 2026)

Public discounted prices available to all galerieslafayette.com customers. An additional Black Friday booster will run from 27 to 30 November.

• "price": Regular price to be crossed out.
• "discount-price": Public promotional price (must be lower than regular price).
• "discount-start-date": 2026-11-23T00:01:00
• "discount-end-date": 2026-11-30T23:59:00
• "code-manifestation": Campaign code provided by Galeries Lafayette (TBC).

Private Sales Galeries Lafayette

Promotions reserved exclusively for customers holding a GL.com customer account.
Examples: Avant-Première Sales, Avant-Première 3J, or Mid-Season Private Sales.

The operation will take place from 13/05/2026 to 25/05/2026.

• "price[channel=VP]": Strikethrough price (original price) of your product.
• "discount-price[channel=VP]": Promotional price.
• "discount-start-date[channel=VP]": Date on which the Private Sales or Avant-Premières begin (Format: YYYY-MM-DDTHH:MM:SS+01:00). Example: 2026-05-13T00:01:00
• "discount-end-date[channel=VP]": Date on which the Private Sales or Avant-Premières end (Format: YYYY-MM-DDTHH:MM:SS+01:00). Example: 2026-05-25T23:59:00
• "code-manifestation": Enter "VENTES_PRIVEES_E26" for the May 2026 Private Sales operation. This code is communicated via email by Galeries Lafayette several weeks in advance.

Send the list of affected EANs to your Galeries Lafayette account manager before May 6th.

Sales

Prepare your seasonal sales on this marketplace effectively. At Galeries Lafayette, this key promotional period is divided into two distinct operations:

• Avant-Premières Summer Sales: 10/06/2026 to 23/06/2026 (reserved exclusively for galerieslafayette.com account holders).
• Summer Sales: 24/06/2026 to 21/07/2026.

OPERATION 1: Avant-Premières Sales

The Avant-Premières Sales are dedicated exclusively to customers holding an account on galerieslafayette.com.

Configure the following attributes:

• "price[channel=VP]": Regular price before discount (strikethrough price).
• "discount-start-date[channel=VP]": 2026-06-10T00:01:00
• "discount-end-date[channel=VP]": 2026-06-23T23:59:00 (Contact your account manager if your end date differs).
• "discount-price[channel=VP]": Promotional price (must be lower than regular price).
• "code-manifestation": P8830 (provided by your Galeries Lafayette account manager).

OPERATION 2: Public Summer Sales

Configure the following attributes:

• "price": Regular price before discount (strikethrough price).
• "discount-start-date": 2026-06-24T00:01:00
• "discount-end-date": 2026-07-21T23:59:00
• "discount-price": Promotional price.
• "code-manifestation": P8831 (provided by your Galeries Lafayette account manager).

Other Commercial Operations

3J

The "3J" operation runs from 16 October to 1 November 2026 inclusive.

Required settings in Lengow:

• "price": Regular strikethrough price.
• "discount-start-date": 2026-10-16T00:01:00
• "discount-end-date": 2026-11-01T23:59:00
• "discount-price": Discounted price.
• "code-manifestation": P8716

French Days

The "French Days" operation runs from 07/09/2026 to 10/09/2026.

Required settings in Lengow:

• "price": Regular strikethrough price.
• "discount-start-date": 2026-09-07T00:01:00
• "discount-end-date": 2026-09-10T23:59:00
• "discount-price": Promotional price (must be lower than regular price).
• "code-manifestation": FRENCH_DAYS_SEPTEMBRE_2026

Summer Petits Prix

The "Summer Petits Prix" operation runs from 29 July to 30 September 2026 inclusive.

Required settings in Lengow:

• "price": Regular strikethrough price.
• "discount-start-date": 2026-07-29T00:01:00
• "discount-end-date": 2026-09-30T23:59:00
• "discount-price": Discounted price.
• "code-manifestation": P8998

Petits Prix du Bain

The "Petits Prix du Bain" operation (swim & beachwear essentials) runs from 22 July to 29 September 2026 inclusive.

Operation specifics:

• Condition: Excludes items currently included in sales listings.
• Catalog Scope: Restricted to the swimwear/bath universe.