1. Lengow Help Center
  2. NetMarkets
  3. Marketplace Channels
  4. Galeries Lafayette (Mirakl)
Applicable products: Netmarkets

Galeries Lafayette (Mirakl) - Attributes - Promotions and sales

To set up promotions, fill in the following fields:

  • "price": strikethrough price of your product (original price). If your products are not discounted, this field must be filled in with your usual selling price.
  • "discount-price": discounted price of your product. If your products are not on sale this field should be empty.
  • "discount-start-date" (optional): the date on which your promotion/sale begins. If you fill in this field and the "discount_price" field, the promotion will only begin on the date provided. Format: yyyy-mm-ddThh:mm:ss+02
  • "discount-end-date" (optional): the date on which your promotion/sale ends. If you fill in this field and the "discount_price" field, the promotion will stop on the date provided. Format: yyyy-mm-ddThh:mm:ss+02
  • "code-manifestation": This code varies depending on the promotion. If a code is necessary, it will be communicated via email by the Galeries Lafayette several weeks in advance.

EAN listings for each operation must be sent as soon as possible.

French Days / 3J 

The "French Days" promotional event takes place with private strikethrough prices.
It will take place from 24/09/25 to 30/09/25. Send your EAN listing to your GL account manager before 18/09/25 at 5 pm.

Here are the settings expected in Lengow:

  • "price[channel=VP]": the regular price which will be crossed out, before discount
  • "discount-start-date[channel=VP]": start date in format: YYYY-MM-DDTHH:MM:SS+02, i.e. "2025-09-24T00:01:00+02"
  • "discount-end-date[channel=VP]": end date in format: YYYY-MM-DDTHH:MM:SS+02, i.e. "2025-09-30T23:59:00+02"
  • "discount-price[channel=VP]": promotional price, which must be lower than the non-discounted price.
  • "code-manifestation": enter "FRENCH_DAYS_SEPT_2025"

     

The "3J" promotional event takes place with public strikethrough prices.
It will take place from 17/10/25 to 02/11/25. Send your EAN listing to your GL account manager before 09/10/25, 5p.m.

Here are the settings expected in Lengow:

  • "Price": the regular price which will be crossed out, before discount
  • "Discount-start-date": format: yyyy-mm-ddThh:mm:ss+02, i.e. "2025-10-17T00:01:00+02"
  • "Discount-end-date": format: yyyy-mm-ddThh:mm:ss+02, i.e. "2025-11-02T23:59:00+02"
  • "Discount-price": strike-through price, the discounted price must be lower than the non-discounted price.
  • "code-manifestation": enter "P7821"

     

Private sales

These are promotions reserved for customers with a GL.com account. 
For example: Avant-Premières Soldes, Avant-Première 3J or Mid-Season Private Sales.

Attention: The fields to be completed are different from a general public offer!

  • "price[channel=VP]": strikethrough price.
  • "discount-price[channel=VP]": promotional price.
  • "discount-start-date[channel=VP]": date on which the private sales Galeries Lafayette begin. Format: YYYY-MM-DDTHH:MM:SS+01. Example: 2025-06-11T00:01:00+01
  • "discount-end-date[channel=VP]": date on which the private sales Galeries Lafayette end. Format: YYYY-MM-DDTHH:MM:SS+01. Example: 2025-06-24T23:59:00+01
  • code-manifestation: Enter "S5755" for the 2025 June Private sales operation (this code varies for each operation). It will be communicated by email by Galeries Lafayette several weeks in advance.

Please send to your GL account manager the list of EANs concerned by this operation before June 4th at 5:00 PM.

Black Friday

Black Friday Week (offers dedicated to all galerieslafayette.com customers)
Send your EAN listing in advance to your GL account manager.

Here are the settings expected in Lengow:

The Black Friday private sales (AVP) will take place from 19/11 to 23/11 at PRIVATE low prices.
The AVP must be set up before 14/11/25.

  • "price[channel=VP]": strike-through price.
  • "discount-start-date[channel=VP]": date on which the private sales Galeries Lafayette begin. Format: yyyy-mm-ddT00:01:00+02. ie: "2025-11-19T00:01:00+02"
  • "discount-end-date[channel=VP]": date on which the private sales Galeries Lafayette end. Format: yyyy-mm-ddT00:01:00+02. ie: "2025-11-23T23:59:00+02" (if the end date is different, contact your Galeries Lafayette account manager)
  • "discount-price[channel=VP]": promotional price.
  • "code-manifestation" : enter "AVP_BF_2025"

     

Black Friday will take place from 24/11 to 01/12 and will be marked down to Public prices.
The Black Week must be set up before 14/11/25.

  • "Price": the regular price which will be crossed out, before discount
  • "Discount-start-date": format: yyyy-mm-ddT00:01:00+02, i.e. "2025-11-24T00:01:00+02"
  • "Discount-end-date": format: yyyy-mm-ddT23:59:00+02, i.e. "2025-12-01T23:59:00+02"
  • "Discount-price": strike-through price, the discounted price must be lower than the non-discounted price.
  • "code-manifestation" from 24/11 to 27/12: enter "BF_EXCLUWEB_25.
  • "code-manifestation" from 28/11 to 01/12: enter "P8234"
If you are already participating in an operation launched by the channel, all you have to do is change your end date. 
Example to set up the Black Friday offers after your special operation: 
  • Discount-end-date: 2025-11-27
Check the data you are about to send to the channel at the "Preview" step. Then, check in your Mirakl back office if the elements you have set (dates and event code) are available in the latest import. 

French sales

Here are some tips to prepare your French sales on this marketplace.

Galeries Lafayette offers 2 commercial operations:

  • Avant-Première SOLDES: December 26th to January 6th (inclusive), private sales before French Sales operation.
  • SOLDES (French Sales): January 7th to February 3rd, 2026. (inclusive)

Please notify your account manager once your settings are completed. The values must be sent to Galeries Lafayette no later than midnight on the day before the operation. It is recommended that the settings are made and sent before midday on the day before the operation. 

It is possible to add products during the operation. To do so, please send the marketplace a list of EANs to be added as soon as necessary.

EAN listings for each operation must be sent as soon as possible. 
 

  • Soldes : You have until December 18th, 5 p.m. to send your listing and make your settings.

Operation 1: "Avant-Premières Soldes" (private sales)

This operation is dedicated only to customers with a galerieslafayette.com account. 

In Lengow, complete the following 4 attributes:
  • "price[channel=VP]" : the regular price which will be crossed out, before discount 
  • "discount-start-date[channel=VP]": start date in format: 2025-12-26T00:01:00+01
  • "discount-end-date[channel=VP]": end date in format: 2026-01-06T23:59:00+01
  • "discount-price[channel=VP]": the discounted price 
  • "code-manifestation": P8304

     

Operation 2: "French SALES"

Complete the following 4 attributes to set your French Sales on in your Lengow account:
  • "Price": i.e. the regular price which will be crossed out, before discount
  • "Discount-start-date": format: 2026-01-07T00:01:00+01
  • "Discount-end-date": format: 2026-02-03T23:59:00+01
  • "Discount-price": i.e. the discounted price
  • "code-manifestation": 3 event codes for the 3 markdowns:
    • 1st event code: from 07/01 to 13/01 => P8306
    • 2nd event code: from 14/01 to 20/01 inclusive => P8307
    • 3rd event code: from 20/01 to 03/02 inclusive => P8308
Check the data you are about to send to the channel at the "Preview" step. Then, check in your Mirakl back office if the elements you have set (dates and event code) are available in the latest import. 
Updated
-

Articles in this section

See more
News, Services & Incident reports
Discover updates, webinars, and expert services to help you get the most from Lengow