Applicable products: Netamplify

Reddit Ads - Attributes - Specific settings

Required Attributes

Products in a catalogue must contain data in these fields. Values for all fields must be at least one character in length. Unless otherwise stated, these fields are not visible to users.

You will receive an error if products are missing the following data:

  • id - The unique identifier of the product

128 characters maximum
Follows the <Numeric value> <ISO 4217 currency code> format
Recommend setting this to the stock-keeping unit (SKU) number

  • title - The name of the product

This is visible to users in the caption of the products in your ad. Titles with over 35 characters is likely to be truncated.

300 characters maximum
Only plain text (no code)

  • description -Description of the product to help customers make a purchase decision

 You can set this field to be visible when you set up your ad campaign. When this is set to be visible, you’ll see it in the caption of the products in your ad.

5,000 characters maximum
Only plain text (no code)

  • link - Product’s landing page URL

2,000 characters maximum
Must be the domain of your business
Starts with HTPP or HTTPS
Complies with RFC 2396 or RFC 1738

  • image_link - URL of the product’s main image

This is visible to users as the product images in your ads.

2,000 characters maximum
500x500 pixels minimum
20 MB maximum
JPG or PNG file type
Starts with HTPP or HTTPS
Complies with RFC 2396 or RFC 1738

  • price - Price of the product.

You can set this field to be visible when you set up your ad campaign. When this is set to be visible, you’ll see it in the product captions in your ad.

200 characters maximum
Follows the <Numeric value> <ISO 4217 currency code> format
Uses the same currency as all other entries in the feed

It is strongly recommend including data for the "recommended" product fields to enhance data quality and optimize performance. Find all details in Reddit Ads' documentation.
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