🌍 Available for: Brico Belgium | Praxis Netherland
💡 Why sell on Brico BE / Praxis NL?
🛠️ Trusted DIY Retailers in Belgium and the Netherlands
Brico and Praxis are two leading home improvement brands in their respective markets, offering extensive product ranges in DIY, garden, home, and renovation. With strong local recognition, they attract millions of engaged, project-focused customers.
🌍 Access Local Audiences with High Intent
Both marketplaces are ideal for reaching consumers and professionals who are actively undertaking home or outdoor projects. Whether it's tools, décor, materials, or garden essentials, your products meet real, in-market demand.
📈 Boost Sales with Two Recognized Retail Names
By listing on Brico and Praxis, your brand benefits from the trust, visibility, and traffic of two powerful retail networks, helping you grow in Belgium and the Netherlands through a reliable and localized sales channel.
📢 Take Advantage of Seasonal & Promotional Campaigns
Engage with shoppers through home page features, category placements, and DIY-focused seasonal promotions — all designed to increase exposure and drive performance during peak moments.
Register with Brico BE / Praxis NL
Contact the marketplace to know if you are eligible to sell your products on their website.
To sign up as a merchant on Brico BE / Praxis NL, fill in this form on their website
To display your products on this marketplace, also check that your catalogue contains the data normally required by Lengow.
Contact Brico BE / Praxis NL
Available Maxeda ressources and contacts:
- Onboarding queries: marketplaces@diymaxeda.com (Please include your shop name to your request).
- Maxeda Help Center: https://maxeda-marketplace.custhelp.com/
- Onboarding FAQs: https://maxeda-marketplace.custhelp.com/app/answers/detail/a_id/11182
- Maxeda's Seller Pitch (in EN, NL and FR) which contains all key information and requirements for selling on Brico BE and Praxis NL.
- Content guidelines: https://maxeda-marketplace.custhelp.com/app/answers/detail/a_id/10828
- Customer service rules: https://maxeda-marketplace.custhelp.com/app/answers/detail/a_id/10953/kw/customer%20service
Add the Brico BE / Praxis NL channel to Lengow
Add the Brico BE AND Praxis NL channel in your Lengow account.
It is mandatory to provide content in Dutch/Flemish AND French and to set up both Brico BE AND Praxis NL to sell on the channel.
Please note that if an item is already sold directly by Praxis NL or Brico BE, it is not eligible.
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focuses on the settings specific to Brico BE / Praxis NL.
Click on "Next" below to continue reading.