Pc Componentes has announced its Black Friday 2026 campaign, which will run from 1 November (18:00) until 29 November (00:00) across Spain, Portugal, France, Italy, and Germany. This year, the marketplace is introducing a new format: four separate weekly promotions, giving you the flexibility to rotate products and optimise your discounts throughout the month.
To help you prepare, we have outlined the campaign schedule, prerequisites, and the exact steps to submit your offers via the Mirakl portal.
Campaign Schedule & Deadlines
Participation is divided into four distinct weeks. You must submit your proposals before the deadlines outlined below:
| Week | Campaign Period | Highlights | Proposal Deadline |
|---|---|---|---|
| 45 | 1–8 November 2026 | Campaign launch | 22 October 2026 |
| 46 | 9–15 November 2026 | Gaming (9–10); Multicategory (11) | 29 October 2026 |
| 47 | 16–22 November 2026 | Computers (16–17); Home (18); TV + Consoles (19) | 5 November 2026 |
| 48 | 23–28 November 2026 | Black Friday week; daily blockbuster deals (23–27) | 12 November 2026 |
Prerequisites & Pricing Rules
To be accepted into the campaign, your products must meet the marketplace's strict criteria:
- Sales History: Products must have demonstrated substantial sales within the last 30 days.
- Base Price: Ensure the RRP is correctly configured as the base price in your Offers.
- Discount Requirements: The promotional price must be at least 5% below the previous lowest reference price. The maximum permitted discount is 70%.
- Competitiveness: Your price must be lower than competitors at the start of the promotion. If a competitor undercuts your price during the campaign, your offer may lose visibility.
- Fulfilment: You must have sufficient available stock and reliable delivery capacity.
Important: Omnibus Rules & Discount Planning
Price reductions must comply with the Omnibus Directive. The reference price is always the lowest price in the previous 30 days. If you feature the same product in a subsequent week, the system will require a further price reduction of at least 5% compared to the lowest price of the previous promotion. Plan your discounts carefully and save your most aggressive offers for peak demand weeks.
How to Participate via Mirakl
Participation is entirely free but must be managed directly within your PcComponentes Mirakl portal.
- Log in to Mirakl and navigate to Prices and stock → Promotions.
- Select the relevant Black Friday campaign (Week 45, 46, 47, or 48).
- Download the provided promotion template.
- Fill in the offers sheet. You must strictly use the fields "offer-sku" and "discounted-price".
- Import the completed file and confirm your participation.
Note for Lengow Users: There are no additional promotional fields to map within the Lengow platform for this specific workflow. You must submit your promotional pricing using the downloaded template directly in Mirakl. Ensure your standard Lengow feeds continue to run smoothly to keep your base prices and stock quantities accurately synchronised.
Priority Offers
If you have products with exceptionally aggressive discounts and high sales potential, you can request featured placement.
Applying for Priority Placement
Priority slots are limited and subject to review by the marketplace. To propose a priority offer, you must contact your PcComponentes Account Manager directly and provide the following details:
- The target campaign week
- Product EAN or SKU
- The proposed promotional price
- The available stock quantity
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