To set up special offers/sales, fill in the following attributes:
- "price": strikethrough price of your product (original price). If your product is not discounted, this attribute must be filled in with your usual selling price.
- "discount-price": discounted price of your product.
- "discount-start-date" (optional): the date on which your promotion/sale begins. If you fill in this attribute and the "discount_price" attribute, the promotion will only begin on the date provided. Format: yyyy-mm-ddThh:mm:ss+01
- "discount-end-date" (optional): the date on which your promotion/sale ends. If you fill in this attribute and the "discount_price" attribute, the promotion will stop on the date provided. Format: yyyy-mm-ddThh:mm:ss+01
Sales: INNO usually recommends applying online the same discount % as in the stores : 30%, 40%, 50% or more.
Contact your INNO account manager to know the deadline to set up your discounts.
Black Friday 2026: The Black Days campaign will run on INNO.be from Friday, November 13th, until Monday, November 30th, 2026, inclusive.
You can apply discounts across your collection or highlight selected products at -20%, -30%, -40% or -50%. Confirm your participation to your INNO account manager.
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