Costs provided in Lengow only impact statistics in Lengow. This data is not transferred to channels, in the same way that Lengow does not collect channels' CPC/CPA. You have to provide them in the platform.
1. Provide your costs
or
How to access it? "Channels" tab > Choose a channel > "Channel settings" > "Costs"
1.1 Marketplaces
For marketplaces, provide:
- Your monthly subscription
- Fees per product sold
- Commission fees
The channel works with categories? If commission fees are different from categories to categories, click on "I want to specify taxes per category" and provide related fees.
In reports, marketplaces costs are calculated as follow:
Subscription
+
(fees per products sold * number of products sold)
+
(commission fees * revenues per categories)
1.2 Comparison shopping websites
For comparison shopping websites, provide the cost per click (CPC).
The channel works with categories? If CPC is different from categories to categories, click on "I want to specify taxes per category" and provide related CPCs.
In reports, comparison shopping websites costs are calculated as follows: CPC * number of clicks.
1.3 Retargeting websites
Provide CPC or CPA for retargeting channels.
In reports, costs are calculated as follows:
- either CPC * number of clicks
- or CPA * number of sales
1.4 Affiliate platforms
For affiliate platforms, provide either a variable CPA (percentage of the product price) or a fixed CPA (monetary format). Depending on the chosen format, costs are calculated as follows:
- if variable CPA: % of CPA * sale revenue
- if fixed CPA: CPA * number of sales
1.5 SEM
Provide cost per click (CPC) for SEM channels.
The channel works with categories? If CPC is different from categories to categories, click on "I want to specify taxes per category" and provide related CPCs.
Note : you must have matched your categories with the channel's during Categories Matching for you to be able to provide costs per category.
In reports, costs are calculated as follows: CPC * number of clicks.
2. ROI calculation
Once your costs are provided, choose your ROI calculation method. Go to the "ROI" tab to choose the one that best suits your needs among the 7 suggested.
If no method is selected, then the first one (Revenue - Costs / Costs) will be considered.
