The following articles are valid for Leroy Merlin and Bricoman, which operate with the same structure.
🌍 Available for: France | Italy | Portugal | Spain | Poland
💡 Why sell on Leroy Merlin?
🛠️ Leading DIY & Home Retailer
Leroy Merlin is one of the top home improvement and gardening retailers in France and Europe, trusted by millions of loyal customers.
👀 High Visibility & Trusted Brand
Benefit from the marketplace’s strong brand image and get your products in front of a large, targeted audience actively looking for home, garden, and renovation solutions.
📈 Grow Your Online Sales
Whether you sell tools, décor, or eco-friendly innovations, Leroy Merlin offers a high-conversion environment to boost your visibility and commercial performance.
🤝 Build Customer Loyalty
Connect with engaged, project-focused shoppers and turn them into long-term buyers.
Register with Leroy Merlin
Contact the marketplace to find out if you are eligible to sell your products on their website.
To sign up as a merchant on Leroy Merlin or Bricoman, fill in the registration form on their website.
To display your products on this marketplace, check that your product catalogue contains the data normally required by Lengow.
Contact the channel
- For France: devenezmarchand@leroymerlin.fr
- For Italy: registrati@leroymerlin.it
Add the Leroy Merlin channel in Lengow
We recommend defining a Segment within your product catalogue to configure and send only the products you want to publish on this channel.
1. Multi-country channel for Euro (€) payments
Add the Leroy Merlin Multi-Country channel to your Lengow account:
This multi-country channel allows you to publish your products in the following Euro-currency markets: Leroy Merlin France, Leroy Merlin Italy, Leroy Merlin Spain, Leroy Merlin Portugal, and/or Bricoman France.
Select the sales channels you want to activate from the channel configuration page in Lengow:
(Please contact your Leroy Merlin account manager if you wish to activate each of these sales channels on your seller account.)
Euro Currency Only
This multi-country channel exclusively supports orders and payments processed in Euros (€).
Check out this step to learn more about the multi-country settings.
2. Poland (Local Currency – PLN)
Poland is not included in the Euro multi-country channel and must be set up separately. To publish your products in Poland, add a dedicated channel in Lengow by selecting "Poland". This channel operates exclusively in local currency (Polish Zloty - PLN).
Mandatory Language Requirement: Poland
To publish on the marketplace in Poland, the catalogue must be strictly in Polish.
All product information in the catalogue—such as titles, descriptions, attributes, and variation values—must be provided in Polish.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focuses on the settings specific to Leroy Merlin.
Click on "Next" below to continue reading.
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