Zalando - Attributes - Promotions and sales

To set up special offers/sales, fill in the following fields:

  • promotional_price (optional): discounted price of your product.  
  • regular_price (mandatory): strikethrough price of your product (original price).  

You also have the option to set up scheduled prices to plan future promotions. Scheduled prices take precedence over other prices.
Up to 3 scheduled prices may be added, using the following fields:

  • regularPrice_01 (mandatory): original price of your product.
  • promotionalPrice_01 (optional): discounted price of your product.
  • scheduledPriceStartTime_01 (mandatory): date on which your promotion begins. Format example: 2020-05-20T00:00:00.00Z
  • scheduledPriceEndTime_01 (optional): date on which your promotion ends. Format example: 2020-05-30T00:00:00.00Z
Sales: Zalando doesn't require you to provide sales offers in advance.
Your on-sale prices must be in your optimized feed from the morning of the first day of sales period.

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