Promotions
To set up special offers or sales, fill in the following attributes:
- "price": strike-through price of your product (original price). If your product is not discounted, this attribute must be filled in with your usual selling price.
- "discount-price": discounted price of your product.
- "discount-start-date" (optional): the date on which your promotion/sale begins. Format: YYYY-MM-DD
Example: 2026-01-07 - "discount-end-date" (optional): the date on which your promotion/sale ends. Format: YYYY-MM-DD
Example: 2026-02-03
Sales
To participate in the French Winter Sales and display the "Sale" badge on your products, you must send the list of EAN codes for the discounted items to your Kiabi account manager before 10 June 2026. The Kiabi matrix file is attached at the bottom of this page.
- If you sell in a single country: there is just one sheet to complete.
- If you sell in several countries: the workbook contains one sheet per country; please complete each sheet for the countries where you operate, specifying the discounted prices specific to each market.
Before the deadline, also make sure your sales settings are in place in Lengow by filling in the same attributes as for a promotion.
Please note that your original price must correspond to your lowest price during the last 30 days prior to the promotion.
SALE DATES BY COUNTRY
Spain (ES): 19/06/2026 — 02/08/2026
Portugal (PT): 19/06/2026 — 16/08/2026
France (FR): 24/06/2026 — 21/07/2026
Belgium (BE): 01/07/2026 — 31/07/2026
Italy (IT): 04/07/2026 — 01/09/2026
For further details, please refer to the 2026 Summer Sale FAQ provided by Kiabi; the document is attached at the bottom of this page.
Multi-country settings
The countries where you wish to publish your products must be activated in your Mirakl back office.
A destination country must be ticked and enabled in your feed settings for its corresponding offer attributes to appear in your mapping interface:
- "price[channel=XX]"
- "discount-price[channel=XX]"
- "discount-start-date[channel=XX]"
- "discount-end-date[channel=XX]"
If a country’s sales channel is not enabled, these attributes are cleanly hidden and excluded from the feed sent to Kiabi. For instance, "price[channel=200]" will only be displayed once the Spanish sales channel is activated.
- If you're publishing your products in one country only (and you have one active channel in your Mirakl back office), use the following attributes:
"price", as well as "discount-price", "discount-start-date", and "discount-end-date" for your promotions. - If you're publishing in several countries (and you have several active channels in your Mirakl back office), ensure the corresponding sales channels are enabled and fill in the country-specific offer attributes containing "channel=XX".
For the French market, fill in the "FRA" (channel=100) offer attributes:
- "price[channel=100]"
- "discount-price[channel=100]"
- "discount-start-date[channel=100]"
- "discount-end-date[channel=100]"
For the Spanish market, fill in the "ESP" (channel=200) offer attributes:
- "price[channel=200]"
- "discount-price[channel=200]"
- "discount-start-date[channel=200]"
- "discount-end-date[channel=200]"
For the Italian market, fill in the "ITA" (channel=300) offer attributes:
- "price[channel=300]"
- "discount-price[channel=300]"
- "discount-start-date[channel=300]"
- "discount-end-date[channel=300]"
For the Portuguese market, fill in the "PTE" (channel=800) offer attributes:
- "price[channel=800]"
- "discount-price[channel=800]"
- "discount-start-date[channel=800]"
- "discount-end-date[channel=800]"
For the Belgian market, fill in the "NLD" (channel=400) offer attributes:
- "price[channel=400]"
- "discount-price[channel=400]"
- "discount-start-date[channel=400]"
- "discount-end-date[channel=400]"
Important: Selling in Belgium
For Belgium, you must provide the title and description in French AND Dutch. If only one language is provided, the product will be considered invalid in Mirakl and cannot be published.
When publishing across several countries on the marketplace, the offer quantity ("quantity" attribute) is shared and cannot be customised separately for each country.
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