The detailed list of all required and recommended attributes is available in your Mirakl back-office.
Read our dedicated article.
"title"
Length: 100 characters maximum (65 recommended by Kiabi).
Brand / Model: Must be included in single quotes (e.g.:
'Nike').Size and Colour: Never add them to the title.
Good to know: Why exclude the colour? The platform automatically adds the Colour attribute to the end of the title. This rule applies to the entire Kiabi catalogue (1P and Marketplace) and cannot be modified.
"description"
HTML is allowed. Maximum: 4000 characters.
Legally mandatory information must be included, such as the age range for toys.
Images
One image minimum, but 2 at least are recommended.
Formats: JPG, GIF or PNG.
Portrait orientation on a white or grey background.
Minimum size: 1000 x 1000 pixel / maximum 2000x2000px (= recommended).
"Produit + durable"
For certain categories, this mandatory attribute allows you to indicate if your product has a sustainable characteristic. Select "NA" for products to which it does not apply.
Make sure you only select ONE value in the list.
Cross-selling: "Complete your look"
Kiabi allows you to select complementary items to be linked to a main product. These associated products are automatically displayed in a dedicated block at the bottom of the product page on Kiabi.com, increasing the average basket size.
This feature is currently available exclusively for the Lingerie, Home, and Nursery universes.
To enable this, locate the EAN associés attribute in Lengow and map it with the EANs of your complementary products.
Important Configuration Rules
- Formatting: Multiple EANs must be separated by a comma.
- Length: Each EAN must contain exactly 13 digits (automatically checked by Kiabi upon import).
- Colour References: Providing one EAN per colour reference is sufficient.
- Variant Grouping: The EAN associés attribute does not replace the variant group code, which remains essential to group your product variants.
👉 Read our full announcement and download the detailed Kiabi guide here.
Multi-country settings
Note
The countries where you wish to publish your products must be activated in your Mirakl back-office.
On the Lengow platform, specific product and offer attributes (read here) are available depending on the countries of publication.
For your product data (title, description, etc.), use the attributes containing the country code corresponding to each publication country and language.
For the French market, use the product attributes containing "FRA":
- "title_FRA",
- "long_description_FRA", etc.
For the Spanish market, use the product attributes containing "ESP":
- "title_ESP",
- "long_description_ESP", etc.
For the Italian market, use the product attributes containing "ITA":
- "title_ITA",
- "long_description_ITA", etc.
For the Portuguese market, use the product attributes containing "PTE":
- "title_PTE",
- "long_description_PTE", etc.
For the Belgian market, use the product attributes containing "NLD":
- "title_NLD",
- "long_description_NLD", etc.
Important
For Belgium, you must provide the title and description in French AND Dutch. If only one language is provided, the product will be considered invalid in Mirakl and cannot be published.
Tip: Only one products catalogue can be the source of a channel. If your product information for different countries is split among several catalogues, you can:
- use other catalogues as additional sources to the main catalogue.
- create a global catalogue containing your data for all countries, for example through a reprocessing (chargeable if done by Lengow).