Title
Fill in the title of your product in the "name" attribute.
Title requirements:
- Between 30 and 130 characters (must be concise and search-friendly);
- First letter in upper case, then lower case (except for the range or brand name).
Example: "Salon bas de jardin en teck massif 4 personnes Moorea"
Description
The product description provided in the "Body Copy" attribute (mandatory) must not exceed 2000 characters. Do not include information about delivery or about your company.
Additionally, list product characteristics and benefits in the following attributes:
- "Puces description - Bullet Point"
- "Selling Copy": enter here your marketing benefits text.
- "Puces avantages marketing - Unique Selling Point" (numbered from 1 to 8).
Images
You must provide at least 3 product images, in the "image_main_1" and "image_secondary" attributes.
Image requirements:
- Format: .jpeg or .png
- First image must be the packshot, on a white / light grey background
- 1000x1000 pixels minimum / 2000x2000 pixels maximum
- Resolution: 72dpi minimum / 300dpi maximum
- Square-shaped (ideally)
Facet_product_type
In the attributes per category, the product type is expected by Castorama in the "facet_product_type" attribute (mandatory). It will be used to structure the display of your products in the right sub-category
The expected values are available in Lengow as a drop-down menu.
The full list is also available in your Castorama Mirakl back-office, among the documents provided by the channel (file name: "TFP Value List").
