Lengow allows you to configure promotional prices and enhance your ads using dedicated promotion attributes. These attributes let you add visual elements—such as bold titles or highlights—to make your offers stand out.
- promotion-highlight: Select the value "TRUE" to have your offer listed with blue background (see image 1 below).
- promotion-bold: Select the value "TRUE" to display your ads with bold title (see image 2 below).
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promotion.Departmentpage: Select the value "TRUE" to feature your offer on the page of a department (e.g. Consumer electronics, Home and Health, etc.) where you are listing your offer.
The offer will be displayed in a dedicated gallery of promoted offers. The gallery will present a thumbnail, price and title of your offer. Buyers will be redirected straight to your item page.
It is also possible to send "promotional campaigns" to display badges on your products (see image 3).
The attributes to be completed in Lengow start with the prefix "badge":
- Badge campaign name: Indicate the name of the campaign you created in Allegro. Make sure that your campaign is eligible.
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Badge campaign - market price: The price of the product that will be crossed out on the offer.
Mandatory for a DISCOUNT campaign. - Badge campaign - market currency: the currency of the crossed out price
- Badge campaign - promotional price: The promotional price of the offer.
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Badge campaign - promotional currency: the currency of the promotional price Badge campaign - max items.
Example : To set the badge name "NEW" on your products follow this setting.
Please note that if you modify your prices during a campaign, the badge will be removed.
Before setting up your promotional campaign information in Lengow to obtain a badge on your products, make sure you are eligible by the marketplace.
Note that using the promotion and badges attributes may require extra fees from Allegro. Promotion fees have been specified in a relevant table in Appendix no.4 in the Terms and Conditions of Allegro.