Error message
Missing sub-attribute [attribute_name]: Add the missing attribute to your product data (DisplayAds: disapproved) - https://support.google.com/merchants/answer/188494
What does this error mean?
Google requires specific sub-attributes for Display Ads, and these fields are either empty or malformed in Lengow's matching configuration, preventing products from being displayed in retargeting banners.
How to solve this error
- 1. Identify the missing sub-attribute in the "Diagnostics" tab of Google Merchant Center (often "display_ads_id").
- 2. In Lengow, go to your Google Shopping feed matching and map "display_ads_id" with your main product id in the "Display Ads" section.
- 3. Ensure "ads_redirect" attributes use valid HTTPS URLs if configured, then launch a full feed update in Lengow.