Veepee (PinkConnect)


Contact the marketplace to know if you are eligible to sell your products on their website.

To display your products on this marketplace, check that your products catalogue contains the data normally required.

Note: you don't have these values in your products catalogue? Contact the Lengow Support Team to find an alternative.

If you wish to publish some of your products in the Veepee Outlet Shop, please send the list of references to your Veepee sales team. No particular action is expected in Lengow.

The Brandsplace

The Brandsplace (Veepee Marketplace) allows you to display 3 types of sales:

  • The "Connected Flash Sales" (short term)
  • The "Longtails" (permanent)
  • The "Themes" (linked between brands)

Veepee may also offer "OneDay" sales to certain sellers only.

These types of sales are defined upstream between you and your Veepee contact (choice of dates, impacted products, discounts, etc.). Then they are configured by Veepee directly based on the catalog information, received from your Lengow feed. 

All sales therefore use the initial catalog that you set up on Lengow and which is sent via PinkConnect.

The Place

The Place (Marketplace VeePee) allows you to offer new collections.

This offer is based on non-discounted products and must therefore meet the following condition: the fields "manufacturer_recommended_price" and "selling_price" must be identical.

EAN Matching

Veepee is a brandsplace (read above) which means you will be the unique seller of your products. With that said, EAN Matching is not available for this marketplace, since all products pages you will be displayed there will have to be created by you.    

Add a channel catalogue

Four countries are available for Veepee: France, Spain, Italy and Belgium.

Settings can be duplicated when adding another country.

  • The source catalog must have the same structure for the different countries.
    Please note that same categories may have different mandatory attributes per country.
  • Only fields title, description and notice are not duplicated


Match Categories

Match your categories with Veepee's through "Categories Matching".

Complete Attributes Matching

Match your products catalogue fields with the fields requested by the channel, based on field definition. If necessary, enter hard values, use functions and/or adapt the values by creating rules. For fields with valid values, select the suggested value or match with your products catalogue values.

If a value is missing in the drop-down menu, please contact your channel account manager and ask for the creation of the concerned value.

Some fields are mandatory and must be completed for your products to be created or updated. Other fields are optional but the channel recommends you fill them in to improve your products visibility.

1. Set up your special offers/sales

For Sales operations, please read the dedicated guide.

To set up special offers, fill in the following fields:

  • manufacturer_recommended_price: strike-through price of your product (original price). You shouldn't modify it even during promotions.
  • selling_price: discounted price of your product (final price). If your product is not discounted, the "selling_price" must be equal to the "manufacturer_recommended_price".
  • retail_price_justification: statement justifying the origin of the strike-through price displayed (free text).
The "selling_price" attribute is used for sales AND promotions. When setting the sale price in Lengow, we suggest using a rule with an activation date to avoid overwriting the standard price of your product.

2. Delivery method and costs

The configuration of delivery methods and costs must be set on your Veepee back office.

Contact your Brand Support should you have any questions.

3. Variation values

Veepee accepts size and/or colour, for product variations.

To manage your variations, fill in the following fields for child lines:

  • modèle: parent identifier (a common identifier for all the variations of a product). This field must remain empty if your product has no variations.  
  • variation_type: Indicate here the type of variation. You can set variations on two attributes maximum. Use the "comma" as separator. Here are the possible values if a product is varied on only one attribute: "color", "size".
  • is_variation: Informs of the presence of variations or not. Set "true" for child products and "false" for parents and simple products.
Parent products do not have to be sent to Veepee.
A distinctive page is automatically created per color. It is then recommended to use only the Size variation.

4. VAT legislation - Get compliant!

To get compliant with European VAT legislation, fill in these three attributes in the Attributes Matching step:

  • shipped_from_country
  • shipped_from_region
  • shipped_from_eu_vat_zone

5. Get compliant with anti-waste law (AGEC)

Veepee provides the necessary attributes to make you compliant with the Agec law.

  • The Attributes are assigned to the product categories in a targeted way. Fill in the IDUs of the channels for which your products are concerned:
Title Key WEEE deee_unique_identifier_idu
Furniture (WEEE) dea_unique_identifier_idu
Batteries & Accumulators (PA) pa_unique_identifier_idu
Gas cartridges gas_unique_identifier_idu
Chemicals (DDS) dds_unique_identifier_idu
Lamps bulbs_unique_identifier_idu
Textiles & footwear (TLC) tlc_unique_identifier_idu
Sport & Leisure (ASL) asl_unique_identifier_idu
DIY & Garden (ABJ) abj_unique_identifier_idu
DIY & Garden thermal (ABJ TH) abjth_unique_identifier_idu
Games & Toys (JJ) jj_unique_identifier_idu
Packaging (EMB) emb_unique_identifier_idu
  • Terms and conditions for the return of used products according to the 1 for 1 principle: cond_takeback_1for1
    You must transmit the terms and conditions of return of used products so that they are made known to Veepee members before the sale, and this for all the products in your catalog that fall under the principle of Extended Producer Responsibility.

  • The amount of eco-participation WEEE and WEEE : eco_part_WEEE and eco_part_WEEE
    Note: The amount of eco-tax must include the amount of VAT so that it is displayed below the price on the product sheet. The existing attribute "eco_part" must not be used anymore.

Manage your Exclusions

Follow the usual instructions for exclusions for this channel:

Are there product variations in your catalogue? Check whether the parent products should be excluded or not in the step above dedicated to variations.

Preview your data

Check the data you are about to send to the channel at the "Preview" step.

Configure your Options

Configure options before sending your products catalogue to Veepee.

Regarding the identifiers you have to fill in:

  • PinkConnect Token:

Enter your Veepee API Key here. To collect it, go to your Veepee sales area.
Here is an example of an API key: bla_bla490:60d040b6f5b7c6a4eb3e9b2083195d745aef706a

Pink Connect

Veepee uses Pink Connect technology, and so does Privalia. 

If you are publishing on VeePee and on other marketplaces using Pink Connect (Privalia ES, Privalia IT) in a single backoffice, you must use the same token in Lengow to connect all these channels. 
If you have a different Pink Connect backoffice for each channel, then different tokens will be needed. 

Launch the channel catalogue

  • Before sending your optimised catalogue to Veepee, check that your Veepee online store has been created and opened.

Note: Do not hesitate to contact your Brand Support before making the first launch to the marketplace to ensure that everything is in order at their end to receive your products.

Then your feed is automatically sent to Veepee by API.

The sent stream contains your :

  • Product datas (once a day): enable the integration and creation of products.
  • Offer datas (every hours): enable the update of prices, stock, etc.

Read Integration Reports

Read product and offer Integration Reports to check that your products are properly configured, either at product creation level (product feed) or updates (offer feed). These reports list only items which were rejected by Veepee. For each product in error, Veepee specifies the reason for the rejection.

Product and offer integration reports are available and downloadable from Lengow: "Channel" tab > select "Veepee" > click on "Activity"

Edit a product file

Contact your Veepee account manager to edit this data.

Data is automatically updated as soon as the offer feed is sent out.

Unpublish/Delete an offer

Case of products in error that you cannot correct

Veepee doesn't allow to unpublish products if an attribute is missing.

If an attribute is missing for an already published product, you have to realise an exclusion. Lengow will send the last known correct values for this product to Veepee. This'll make it possible to unpublish the product.

Manage your Veepee orders

You can manage your orders in the Lengow platform.

1. Order retrieval

Lengow retrieves orders placed on Veepee website every hour.

2. Order processing

Orders go through various statuses in Lengow while being processed:

Here is the list of Lengow statuses corresponding to the marketplace orders statuses:

  • "waiting_acceptance": [ "WAITING_ACCEPTANCE" ]
  • "waiting_shipment": [ "PENDING", "PROCESSING" ]
  • "shipped": [ "SHIPPED", "RETURNED" ]
  • "canceled": [ "CANCELLED" ]
  • "refunded": [ "REFUNDED" ]

Possible actions

  • accept (order must be at waiting_acceptance status)
  • ship (order must be at waiting_shipment status)
    Ship action requires "tracking_number" and "carrier" to be specified. For the "carrier", enter either its code or its name (example: "5" or "Fedex"). 
  • cancel (order can be waiting_acceptance, waiting_shipment status) 
  • refund (order can be at shipped status)
    Refund action requires "refund_price" and "refund_shipping_price" to be specified. The "line" is optional.
    Note: if the refund is done in VeePee's back-office directly, the status won't be updated in Lengow's API.
Make sure to set partially cancelled order to be refunded status to "Shipped" within 3 weeks. Otherwise order will be automatically cancelled and the customer will be refunded.


For any technical Support:

Channel's news

Find here the latest changes/communications from the channel and what you have to do in Lengow:  

07th March 2023 - Orders API modification
  • To sum up

Lengow's orders API is evolving on March 7th, 2023. Find below the changes for your Veepee orders:

    • At Order line level, for the field Package > Cart > "Tax" : this field will display the amount of taxes of the item.
  • What you have to do in Lengow

No action is required in Lengow, but these changes may have an impact if you retrieve orders using our API. 

23 February 2022 - Product descriptions, offers variations / Disabling CSS <style> tags
  • To sum up

CSS styles added to HTML tags to format product descriptions, offers and variants are no longer accepted from 23 February 2022. Only simple HTML formatting tags will be accepted.

  • What you have to do in Lengow

Make sure CSS styles are no longer used within your Veepee feed. 
If the CSS styles are from your product catalogue, use the Optimisation feature at the catalogue level.

If you added the CSS styles for this channel only, update your settings in the Attributes Matching and/or Rules.

  • Original message


Jusqu’à présent, vous pouviez mettre en forme vos descriptions de produits, vos offres et vos variantes à l’aide de styles CSS ajoutés dans les balises HTML <style>.

Pourtant, de récents audits de sécurité ont indiqué que ces balises peuvent être utilisées comme une brèche pour une attaque.

Ainsi, suite aux nouvelles règles de sécurité, ces balises ne seront plus utilisables à partir du 23 février.

Exemple :


<div style=“color:red; »>
<p>Une description</p>


<p>Une description</p>

Balises CSS supprimés
En d’autres termes, les balises suivantes précédemment prises en charge ne fonctionneront plus :

  • color
  • opacity
  • overflow-wrap
  • text-align
  • text-indent
  • font-family
  • font
  • font-size
  • font-weight
  • font-style
  • width
  • height

Balises HTML acceptés
Après la mise hors service, seules les balises de formatage HTML simples seront acceptées.
Toutes les balises CSS <style> seront supprimés avant l’affichage du produit.

September 2021 - Partial cancellation, European VAT & Technical and Class images
  • To sum up
1/3 You have to set partially cancelled order to be refunded status to "Shipped" within 3 weeks. Otherwise order will be automatically cancelled and the customer will be refunded.
2/3 New fields are available to be compliant with new European VAT Directive.
3/3 New fields are available to send technical and Energy class images.
  • What you have to do in Lengow
Partial cancellation : Automatic refund after 3 weeks
Review your orders management habits on Lengow if you manage orders from Lengow or Lengow plugin, or review your workflow if you are using Lengow API, if you want to avoid automatic cancellation for partial cancellation.
New European VAT Directive and Technical and Energy class images
Fill in attributes listed below at the Attributes Matching step if you are concerned.
  • Original message
Partial cancellation : Automatic refund after 3 weeks
For a partially cancelled order to be refunded, you have to set its status as Shipped. Unfortunately, we observed that in many cases the order wasn't set as shipped and therefore the customer could not be refunded. 
This is why the following rule has been implemented : After a partial cancellation, the seller has 3 weeks to ship the order, otherwise it will be automatically cancelled and the customer refunded of the whole amount of his order. 
New European VAT Directive
[...] Three new attributes have been created:
Technical and Energy class images
Sellers are now able to complete products viewers by adding images that illustrate technical specifications or the Energy class of the product.

This can be done by specifying URLs in those attributes :
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