🌍 Available for : France | Germany | Italy | Netherlands | Spain | UK | Belgium | Ireland | +16
💡 Why sell on Zalando?
👟 Europe’s Fashion & Lifestyle Leader
Zalando is one of Europe’s top fashion and lifestyle platforms, with over 50 million active customers in 20+ markets. From apparel and footwear to accessories and beauty, Zalando offers unmatched visibility in a style-driven ecosystem.
🌍 Expand Across Europe with One Partner
The Zalando Partner Program gives brands access to a large, fashion-savvy audience through a single integration. Benefit from localized experiences, flexible fulfillment models, and seamless cross-border selling.
📈 Sell in a Curated, Brand-Respecting Environment
Your products appear alongside respected global and niche brands, in a premium setting where presentation, pricing, and positioning are in your hands — ideal for building long-term brand equity.
Register with Zalando
Contact your Lengow account manager to know if you are eligible to sell your products on Zalando.
Note: Zalando may set restrictions to your partnership (publishing countries, ZFS only, etc.).
To display your products on Zalando, check that your catalogue contains the data required by Lengow.
Once your Zalando onboarding starts, your Zalando account manager will prepare your "MasterData" file and provide it to Lengow.
What is the difference between the Zalando multi-country and single-country channels?
- Zalando multi-country allows you to publish in several countries using one channel only. It is based on the latest Zalando API, also known as Direct Integration.
- Zalando single-country is based on Zalando XML, or Standard / Non-direct integration. One channel per country must be created in Lengow.
Please note that both channels may not be used simultaneously.
Catalogue requirements specific to Zalando
Before starting on Zalando, make sure you have these product data in your catalogue:
Zalando contact
Contact Zalando through their Partner Care
Other Zalando resources:
- Zalando's article mapping guide
- Zalando onboard articles
- Artikelstatus Code Definitions (provided by Zalando) to check article status and errors
Useful Zalando document
Zalando provides this Attribute requirements table (.zip) which is a useful tool to know which attributes are required for each type of product ("silhouette").
Adding the Zalando channel in Lengow
Zalando Single-country is available for the following countries, buy adding one separate channel for each country: Austria, Belgium, Croatia, Czechia, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and United Kingdom.
To add the Zalando Single-country channel, contact the Lengow Support team first, as the Zalando channel is NOT available to be added directly from your Lengow account. Each Zalando feed has to be created specifically for your own masterdata file.
When contacting our Support team, specify for which country your Zalando feed is dedicated.
Make sure to copy in your Zalando contact and ask them to provide Lengow with your Masterdata file.
Then, once your Zalando channel is created, your Lengow Support contact will let you know that you can start setting up your feed in Lengow.
We recommend defining a Segment within your product catalogue to only configure and send the products you want to publish on this channel.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focus on the settings specific to Zalando.
Click on "Next" below to continue reading.