🌍 Available for : France | Germany | Italy | Netherlands | Spain | UK | Belgium | Ireland | +16
💡 Why sell on Zalando?
👟 Europe’s Fashion & Lifestyle Leader
Zalando is one of Europe’s top fashion and lifestyle platforms, with over 50 million active customers in 20+ markets. From apparel and footwear to accessories and beauty, Zalando offers unmatched visibility in a style-driven ecosystem.
🌍 Expand Across Europe with One Partner
The Zalando Partner Program gives brands access to a large, fashion-savvy audience through a single integration. Benefit from localized experiences, flexible fulfillment models, and seamless cross-border selling.
📈 Sell in a Curated, Brand-Respecting Environment
Your products appear alongside respected global and niche brands, in a premium setting where presentation, pricing, and positioning are in your hands — ideal for building long-term brand equity.
Register with Zalando
Contact your Lengow account manager to know if you are eligible to sell your products on Zalando.
Note: Zalando may set restrictions to your partnership (publishing countries, ZFS only, etc.).
To display your products on Zalando, check that your catalogue contains the data required by Lengow.
Catalogue requirements specific to Zalando
Before starting on Zalando, make sure you have these product data in your catalogue:
Zalando contact
Contact Zalando through their Partner Care
Other Zalando resources:
- Zalando's article mapping guide
- Zalando onboard articles
- Artikelstatus Code Definitions (provided by Zalando) to check article status and errors
Useful Zalando document
Zalando provides this Attribute requirements table (.zip) which is a useful tool to know which attributes are required for each type of product ("silhouette").
Adding the Zalando channel in Lengow
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
Important - Compatibility
It is NOT possible to use the Zalando multi-country channel in the following cases:
- If you are using a CMS with several shops for different countries with different prices/stocks per country, as the Zalando multi-country channel may only be based on one source catalogue (= one shop). In this case, use the single-country channel.
- If you are sending your data directly through Zdirect simultaneously ("zDirect User Interface").
- If you are also using the Zalando single-country channel. In such a case, you must migrate to the multi-country channel. Follow these steps before launching it:
- inform Zalando that you wish to use the API Direct Integration feed (= multi-country) instead of the XML Standard feed, as Zalando must agree and confirm it to Lengow. Contact your Lengow account manager for more information.
- make sure to deactivate the single-country channel before launching the multi-country channel.
First, you must contact the Lengow Support team, as the Zalando channel is NOT available to be added directly from your Lengow account. Lengow will request a specific token from Zalando, which will allow Lengow to retrieve your feed structure.
Note: no Masterdata file is needed with the multi-country channel.
Then, you will be able to add the Zalando multi-country channel in the Lengow platform, by selecting the channel with the "Multi Countries" mention (see screenshot):
The Zalando multi-country channel enables you to publish in the following countries, provided that Zalando is authorizing you: Austria, Belgium, Croatia, Czech Republic, Germany, Denmark, Estonia, Finland, France, Hungary, Ireland, Italy, Lituania, Latvia, Netherlands, Norway, Poland, Romania, Spain, Sweden, Slovenia, Slovakia, Switzerland and United Kingdom.
What is the difference between the Zalando multi-country and single-country channels?
- Zalando multi-country allows you to publish in several countries using one channel only. It is based on the latest Zalando API, also known as Direct Integration.
- Zalando single-country is based on Zalando XML, or Standard / Non-direct integration. One channel per country must be created in Lengow.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focus on the settings specific to the Zalando multi-country channel
Click on "Next" below to continue reading.