Zalando Multi-country - Starting with Zalando

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Register with Zalando

Contact your Lengow account manager to know if you are eligible to sell your products on Zalando.
Note: Zalando may set restrictions to your partnership (publishing countries, ZFS only, etc.). 

To display your products on Zalando, check that your catalogue contains the data required by Lengow. 

Catalogue requirements specific to Zalando

Before starting on Zalando, make sure you have these product data in your catalogue:

Zalando contact

Contact Zalando through their Partner Portal.

Other Zalando resources: 

Useful Zalando document

Zalando provides this Attribute requirements table (.zip) which is a useful tool to know which attributes are required for each type of product ("silhouette").

More details here in the Zalando Partner University

Adding the Zalando channel in Lengow

We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.

Important - Compatibility

It is NOT possible to use the Zalando multi-country channel in the following cases:

  • If you are using a CMS with several shops for different countries with different prices/stocks per country, as the Zalando multi-country channel may only be based on one source catalogue (= one shop). In this case, use the single-country channel.
  • If you are sending your data directly through Zdirect simultaneously ("zDirect User Interface").
  • If you are also using the Zalando single-country channel. In such a case, you must migrate to the multi-country channel. Follow these steps before launching it:
    • inform Zalando that you wish to use the API Direct Integration feed (= multi-country) instead of the XML Standard feed, as Zalando must agree and confirm it to Lengow. Contact your Lengow account manager for more information.
    • make sure to deactivate the single-country channel before launching the multi-country channel.

First, you must contact the Lengow Support team, as the Zalando channel is NOT available to be added directly from your Lengow account. Lengow will request a specific token from Zalando, which will allow Lengow to retrieve your feed structure.
Note: no Masterdata file is needed with the multi-country channel.

Then, you will be able to add the Zalando multi-country channel in the Lengow platform, by selecting the channel with the "Multi Countries" mention (see screenshot):

zalando add MC.png

The Zalando multi-country channel enables you to publish in the following countries, provided that Zalando is authorizing you: Austria, Belgium, Croatia, Czech Republic, Germany, Denmark, Estonia, Finland, France, Hungary, Ireland, Italy, Lituania, Latvia, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Slovenia, Slovakia, Switzerland and United Kingdom.

What is the difference between the Zalando multi-country and single-country channels?

  • Zalando multi-country allows you to publish in several countries using one channel only. It is based on the latest Zalando API, also known as Direct Integration.
  • Zalando single-country is based on Zalando XML, or Standard / Non-direct integration. One channel per country must be created in Lengow.

Let's get started!

Always follow the same steps to set up a channel in Lengow, as detailed in this article.

The information in the following articles focus on the settings specific to the Zalando multi-country channel
Click on "Next" below to continue reading.

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