💡Amazon - Can I sell products without EAN or GTIN?

To sell on the Amazon marketplace, products must have an EAN/GTIN validated by GS1.

However, there are cases where you may not have an EAN/GTIN (for example, a product sold under a private label or a handcrafted product).

In such cases, you must request an exemption from Amazon to allow the creation and publication of an offer without an EAN/GTIN.
More information in Amazon Seller Central

Once the exemption is granted, activate the following option in Lengow, at the Settings step of your Amazon channel: "Allow to send products without ProductID (requires an Amazon derogation)"

For the products exempted from EAN/GTIN, the related product identifier attributes may remain empty at the Attributes mapping step in Lengow:

• "externally_assigned_product_identifier.type_01"
• "externally_assigned_product_identifier.value_01"