Amazon error message (example)
You need approval to list in this brand.
What this error means
Amazon restricts the sale of certain brands in order to protect brand owners and ensure product authenticity. This error indicates that your product belongs to a restricted brand.
How to fix the error
To list products from this brand, you must first obtain authorization from Amazon. This request is made directly in your Seller Central.
- Go to Seller Central and log in with your account.
- Search for the product or ASIN you want to sell.
- Click Request Approval next to the brand restriction notice.
- Provide any required documentation (invoices, authorization letters, etc.) if requested by Amazon.
Once Amazon approves your request, you will be able to publish offers under this brand.
Note: Approval is granted at Amazon’s discretion and may vary by brand, product category, and your seller performance.