Applicable products: Netmarkets

🔧Amazon - Error - sku: the number of characters must not exceed 40

Amazon error message (example)

"sku: the number of characters must not exceed 40"

What does this error mean?

The you are trying to send to Amazon is too long.

  • Amazon only accepts SKUs with a maximum length of 40 characters.
  • SKUs longer than this limit will be rejected and cannot be listed.

How to fix this error

  • Shorten the SKU so that it contains no more than 40 characters.
  • If your system generates very long SKUs, consider using shorter identifiers.
  • Ensure SKUs remain unique for each product to avoid conflicts.

Once the SKU length has been adjusted, resubmit your product feed to Amazon.

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