Lengow introduces a new generation of AI-powered applications designed to help you optimise and grow your product catalogue faster on marketplaces and advertising channels.
These applications automate time-consuming catalogue tasks such as content localisation, product categorisation, and image compliance, allowing you to launch products faster and improve the quality of feeds across multiple markets.
How to activate an AI app
You can request access to AI applications directly in the Lengow platform.
From your homepage:
- Navigate to the Apps section in the left-hand sidebar, click on AI Studio.
- Select the relevant app card and click on "Request access now".
When submitting your access request, you will need to provide your Lengow identifiers (like your account or catalogue ID). Learn how to easily find your Lengow identifiers here.
- Your Lengow account manager will send you the opt-in agreement and accompany your first steps.
Each account includes a starter volume of free units, so you can begin exploring the value of AI right away, risk-free!
How AI applications work
Lengow's AI applications are fully integrated into your standard platform experience. You can manage your AI generations directly from AI Studio.
Read our dedicated user guides to learn how to use these applications:
AI Content Localisation
Automatically adapt your product content for each market.
This application uses AI to translate and localise product attributes such as titles, descriptions, marketing content, and SEO information so that they match the language and expectations of each local market.
It enables you to accelerate your international product launches, improve feed quality for each country, and ensure catalogue consistency across all sales channels.
AI Category Mapping
Automatically map your products to the right categories for marketplaces and advertising platforms.
AI analyses your product data and suggests the most relevant category for each item. The generated categories can then be used directly in your feeds to speed up channel launches and reduce manual mapping work.
This application is particularly useful when integrating new catalogues, launching new channels, or expanding product ranges..
AI Image Compliance
Automatically adapt your product images to meet channel requirements.
This application generates channel-ready image versions by adjusting ratios, cropping, or backgrounds to comply with marketplace and advertising platform specifications.
It helps to reduce product rejections related to the image, speeds up publication, and ensures that your visuals display correctly on channels.
How to use the AI data in Lengow
As AI contents are stored as standard catalogue attributes, they can be flexibly reused across the entire Lengow platform. You can exploit these generated fields in:
- Flow mappings: Directly map the categories or translations generated by AI to the channel requirements.
- Rules and transformations: Create conditions based on AI outputs or clean up existing fields.
- Optimisations: Filter or segment your products based on attributes identified by AI.
- Any functionality allowing the selection of a catalogue attribute.
Comments
Please sign in to leave a comment.