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🌍 Available for: France |  Spain | Italy | Ireland | Germany
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đź’ˇ Why sell on TikTok Shop?
📱 Where Commerce Meets Entertainment
TikTok Shop blends shopping with short-form video and livestreams, turning product discovery into an engaging, immersive experience. Your items become part of the content — and the conversation.
🚀 Drive Conversions Through Viral Moments
TikTok users don’t just scroll — they buy. With shoppable videos and livestreams, your products can go from trend to cart in seconds, creating strong impulse-buy potential.
🎯 Reach a Young, Engaged, and Influential Audience
Tap into a global community of Millennials and Gen Z users who are always on the lookout for the next must-have item. TikTok’s unique algorithm helps surface your products to the right viewers at the right time.
📢 Leverage Built-in Marketing Tools
From affiliate creators and in-video shopping to paid campaigns and homepage placements, TikTok Shop equips you with powerful promotional features to boost visibility and connect authentically with customers.Â
Register with TikTok Shop
To sign up as a merchant on TikTok Shop, fill in the form available here: https://seller-fr-accounts.tiktok.com/account/registerÂ
Certains products are prohibited from being sold on TikTok Shop. Read more in their Unsupported Products guide
To distribute your products on TikTok Shop, check that your catalogue contains the data normally required by Lengow.
Contact TikTok Shop
Add the TikTok Shop channel in Lengow
First, in the TikTok Shop App Store, you must add the Lengow app: follow this link (for France) and click on "Install".
In your Lengow account, add TikTok Shop Global EU channel
Which TikTok channel should you use?
If you are new to TikTok: Use this new multi-country channel (TikTok Shop Global EU).
If you already sell on TikTok via Lengow: Continue using your existing single-country channel for your current markets, and use the new TikTok Shop Global EU channel to add any new markets.
Available countries: France, Spain, Italy, Ireland and Germany.
We recommend defining a Segment within your catalogue to only configure and send the products you want to publish on this channel.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focuses on the settings specific to TikTok Shop. Click on "Next" below to continue reading.
Follow TikTok Shop's key strategies to boost sales and brand awareness:
- Partner with creators via the affiliate program.
- Use shoppable videos with product links.
- Engage audiences through real-time LIVE shopping.
- Utilize the Shop Tab for product display and marketplace expansion.
- Set up your brand Showcase to display all your products sold on TikTok.