🚀 Get Ready for Agentic Commerce
Prepare for the Future of Shopping
Google is transforming the shopping experience through AI-powered platforms such as Gemini, AI Mode, Google Search, and Google Shopping. To prepare for this evolution, Lengow supports new attributes and protocols to keep your product catalog optimized for the future of automated commerce.
There are two key fucntionality to configure today to maximize your visibility and conversion potential:
- Google Native Checkout (UCP): Allowing customers to seamlessly buy products directly within Google's ecosystem.
- Product Discoverability: Enriching your catalog to help Google's AI model better understand, recommend, and surface your products.
🛍️ 1. Enable Google Native Checkout (UCP)
Google Native Checkout, built on the new Universal Commerce Protocol (UCP), streamlines the purchase flow and removes friction by allowing shoppers to buy your items straight from Google experiences.
This initiative is currently operating under Google's Beta / Early Access Program. To participate, you must submit your entry to Google using the UCP Integration Interest Form and complete the dedicated onboarding process.
Once approved, you will need to set up a dedicated UCP feed in Lengow. Follow the steps below to configure it.
Step 1: Add the new channel
In your Lengow account, search for and add the dedicated Google UCP channel.
Step 2: Fill the attributes
To support Google Native Checkout, use our Google UCP structure. Map your catalog data to the following attributes within the new feed:
| Attribute | Description |
|---|---|
| id | "Checkout identifier" when different from your Merchant Center product ID. |
| checkout_eligibility | Marks the product as eligible for Google Native Checkout. |
| notice_type | Regulatory notice type (e.g. Prop 65). |
| notice_message | Consumer-facing regulatory message. |
Step 3: Copy paste the URL in GMC
Once your feed configuration is complete and saved, copy the compiled URL provided by Lengow.
Step 4: Put the new feed as a supplemental data source in GMC
Go to your Google Merchant Center (GMC) account and add the copied Lengow URL as a supplemental data source to enrich your primary feed with the new Checkout capabilities.
🔍 2. Improve Product Discoverability
Google has recently introduced new product enrichment attributes in the Merchant Center to provide deeper context regarding products, unique variants, and product relationships. While Google does not currently document a direct impact on search engine ranking or visibility, populating these fields prepares your data to be featured across conversational and AI-driven shopping results.
Good News for Lengow Merchants
All of these attributes are already natively built into Lengow's Google feed structures. You can map them directly inside your existing Google API or URL feed configuration.
Available Product Enrichment Fields
Review the configuration fields below in Lengow to start feeding this data to Google:
| Attribute | What Should Be Provided |
|---|---|
| question_and_answer | Frequently asked questions and answers specific to the product. |
| related_product | IDs of complementary, compatible, cross-sell, or alternative items. |
| document_link | URL pointing directly to user manuals, technical sheets, setup guides, or warranties. |
| item_group_title | The common title shared across all variants of a single parent product. |
| variant_option | Specific variant parameters linked to the product (e.g., specific sizing metrics, unique material details). |
| popularity_rank | The relative sales or traffic popularity rank of the item relative to your whole catalog. |