Google Promotion

What's the use?

Google Promotion allows to set up promotions on a range of products on Google Shopping.

With the "Merchant Promotions" program, you can highlight the benefits of a purchase on your site, at the very moment that users are looking for where to buy a product.

Example on


The types of promotions accepted

The promotions that you offer must be applied at checkout.

These special offers are:

Generally in the form of discounts, gifts and other offers that a user benefits from

  • when entering a promotion code;
  • automatically at checkout (Free shipping is the only type of promotion that requires a code, because this field is already specified in the product feed. The promotions feed must specify the nature of the special offer).

Special offers cannot be:

  • final discounts already deducted from the sales price
  • restrictive promotions (e.g. limited to the first purchase)
  • free shipping with no code required

Find extra explanations, referring the point "Useful links" below.

Prerequisites and implementation of promotional campaigns with Lengow

2.1 Having a Google Merchant Center account and a Google API - Services feed

You must have a Google Merchant Center account and a Google Shopping feed in order to create marketing campaigns.

2.2 Check your eligibility

In order to offer promotional campaigns, you must make a request to Google.

Complete the online form.

2.3 Add the Google Shopping Promotion catalog in your Lengow account

Search for "Google Shopping Promotion".

How to display my promotions?

Complete Attributes Matching

With this feed, you aren't sending products but the complete description for promotion(s) you want to create and display on Google for all or part of your products.

Fill in fields requested by Google in order to create your promotion.

For more information on the mandatory, voluntary or optional fields, see the documentation made available by Google.

If you want to offer only one promotion type, your optimised feed'll include only one line.

One special feature for Google:

The promotion_id field is very important - it allows the creation of this promotion. The value that identifies the promotion must also be on the Google Shopping feed in the same name field.

Manage your Exclusions

This feed aims to create promotions, there is no products to exclude.

Preview your data

Check the data you are about to send to the channel at the "Preview" step.

Configure your Options

This feed aims to create promotions, there is no products to exclude.

Add the Google Shopping Promotion feed in the Google

Add the update of this feed in your Google Merchant Center.

Use the URL of your feed optimized for Google Shopping Promotion.

Add export.txt to the end of this URL so that the feed will be accepted by Google.

In our example, the URL of the optimized feed is :

It becomes :

Useful links


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