What's the use?

Google Shopping Display Ads allows you to display your automatically created products ads in search results and lead the internet user to your website using photos and product information.

This Google Display Ads option is the same as the Google Remarketing Dynamics option, excepted that it is dedicated to Retail sector only.

Your product data will be sent to Google through Google API.

This service works in conjunction with the Google Ads service available outside of Lengow.

How to display my products with Google Shopping Display Ads using API?

Google channel isn't already activate in your Lengow account

Choose "Google Display Ads" and follow detailed steps in our guide!

Google channel is already activate in your Lengow account

If you've opened a Google channel in your Lengow account prior to the 10th of April 2019, and if you want to use Google API, you have to migrate your catalog to the new Google version in Lengow.
At first this migration is accompanied by our Support Team. Contact us for more information.

How to optimise my profitability?

Clicks on your Google Shopping Display Ads and further sales generated will be visible in Lengow (subject to the integration of the Lengow tracker on your website or in your tag manager).

Improve your performance by following our advice.