Due to the recent heatwave, the official end date of the summer sales has been postponed from July 21 to July 28th, 2026. Please review the mandatory technical adjustments below to ensure your discounted offers remain active and compliant on La Redoute.
Key Information & Deadlines
- Official Sales End Date: July 28th, 2026 at 11:59 PM
- Required Technical Format (end date): 2026-07-29T00:01:00+02 (Note: The technical timestamp corresponds to the minute after the sales officially end)
How to update your feed in Lengow
If you are participating in the Summer Sales on La Redoute, you must update your feed configuration to reflect this extension and avoid your discounts expiring prematurely.
Please follow these recommendations to update your attributes under the best conditions:
- Go to your La Redoute channel mapping attributes in Lengow.
- Locate the attribute discount-end-date. (Date fin promotion - discount-end-date)
- Modify this field with the new extension date value: "2026-07-29T00:01:00+02"
Important Best Practice
We strongly recommend keeping the exact same discount start date (discount-start-date). Modifying the start date alongside the end date may trigger a validation error and cause a temporary unpublishing of your promotions on the marketplace.