The kick-off of the big end-of-year sales season on the La Redoute is fast approaching! These commercial operations will be promoted on every strategic position on the La Redoute website and external channels. We strongly advise all partners to participate to maximise your sales and take advantage of the increased visibility.
1. Key Promotional Phases & Dates
You are free to participate on the dates you prefer during this period. The overall campaign runs from 30 October to 6 December 2026.
| Promotional Phase | Dates (Inclusive) |
|---|---|
| Black Week | 30 October to 5 November |
| Singles' Days | 6 November to 11 November |
| Black Friday Campaign | 12 November to 30 November |
| Cyber Week | 1 December to 6 December |
2. Commercial Guidelines
- Discounts: Up to 60%.
- Minimum Discounts: -20% on Fashion products and -10% on Home products.
- Product Typology: No restrictions. However, for fashion items, please prioritise products with a minimum of 3 available sizes to ensure a good customer experience. Outlet products are not permitted.
3. Feed Configuration & Deadlines
To take advantage of the full advertising and media campaign, the highlight of the operation will start on 30 October at 00:01 on the La Redoute website.
Important Deadlines
Because of the high number of offers expected, it is recommended to send the offer feed with your promotions 48 hours (2 days) before the beginning of your operation. For example, if you plan to start on 27/11, send your feed on the evening of 25/11. This ensures your products are referenced in Google searches and enjoy all potential traffic.
Your dates should be structured as follows:
- Start date: 30/10 at 00:01 (or on the launch day of your commercial operation at 00:01) :
2026-10-30T00:01:00+01 - End date: 07/12 at 00:01 (or on the day following the end of your commercial operation at 00:01) :
2026-12-07T00:01:00+01
Here is the expected format for your Lengow feed:
<price>49.99 <discount-price>34.99 <discount-start-date>2026-10-30T00:01:00+01 <discount-end-date>2026-12-07T00:01:00+01
Confirm your participation with your Account Manager to ensure your products are labelled with the "Black Friday" tag for maximum visibility.
4. Shipping Times & Account Health
Critical Action Required: Shipping Times
Please adjust your shipping times directly in the offer feed (via Lengow) or in the Mirakl back-office at the shop level. Note: Settings in the Offer feed take priority over those made in the shop if both are configured.
Ensure you display a realistic delivery promise to avoid delays. Late orders are strictly monitored in MQC and may result in a temporary suspension of your account in case of repeated issues.
See attached the official communication from La Redoute.
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