Several Mirakl marketplaces already allowed you to publish offers across multiple countries within a single channel. To make international expansion and country management even clearer and more intuitive, we have introduced a dedicated country selection and activation step in Lengow.
This new setup allows you to instantly identify multi-country marketplaces and easily see and control which countries are currently active for your feeds. We are now transitioning existing marketplaces to this streamlined sales channel model.
 Seamless continuity - No merchant action required
For all existing active feeds, target sales channels are automatically enabled based on the country-specific price attributes you have already mapped (for instance, if you currently have prices mapped for France and Belgium, both sales channels remain active). Your catalogue data and existing feeds remain completely safe and intact.
What is changing?
- Marketplace categorisation: In the catalogue overview and channel selection, these marketplaces are now clearly categorised as "Multi-country" rather than "France".
- Simplified country activation: Each destination country corresponds to a sales channel that can be enabled or disabled with a single click. Simply tick or untick the relevant country icon within your channel settings.
- Clean interface & dynamic price fields: To keep your mapping interface clear and prevent feed errors, only the 4 price attributes (see list below) associated with enabled sales channels are visible and sent to Mirakl. Price attributes for disabled sales channels are cleanly hidden.
- Sales channel order attribution: Orders imported from these channels are now associated with their respective sales channel, ensuring the order country reflects the channel country of purchase (unrelated to delivery or billing addresses).
Impacted marketplaces
The following 8 Mirakl marketplaces are moving to the multi-country configuration:
- Decathlon EU – FR, ES, IT, PT, BE, NL, DE, GB
- Kiabi – FR, ES, IT, BE, PT
- Leroy Merlin – FR, ES, IT, PT
- Maisons du Monde – FR, ES, IT, DE
- Pixmania – FR, ES, IT
- Printemps – FR, BE
- Showroomprivé – FR, BE, ES, PT
- Vertbaudet – FR, DE
How to activate a new sales channel
Opening a new international market is now instantaneous. Access your channel settings, open the Configuration tab, and tick the corresponding country icon to enable its sales channel, display its pricing fields, and authorise offer publication.
 Publication Prerequisite
At least one sales channel must remain ticked and active for your offer feed to be generated and transmitted to Mirakl.
Attribute visibility & mapping rules
To avoid any disruption and keep setup intuitive across all marketplaces, product attributes remain unchanged. Country-specific product attributes stay accessible in your mapping at all times.
Only the four offer pricing and promotional attributes are dynamically linked to sales channel activation:
price[channel=XX]discount-price[channel=XX]discount-start-date[channel=XX]discount-end-date[channel=XX]
When a sales channel is unticked, these four attributes are hidden from your mapping screen and omitted from the offer feed sent to Mirakl. Enabling the sales channel makes them instantly visible again with no data loss.
Specific Case: Showroomprivé FR
On Showroomprivé, the standard "price" field is used for France, while additional countries utilise "price[channel=XX]". Because the French feed serves as the mandatory foundation for this marketplace, France must always remain enabled. If France is disabled, offer tasks will fail with an error.
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