Google LIA (Local Inventory Ads)

What is Google LIA?

LIA (Local Inventory Ads) is the web-to-store solution from Google.

The user is geolocated and can access your ad if he is located near your store.

He then lands on a "showcase" page hosted by Google on which he can consult your physical stocks, the store's hours and how to get there, for example.

Read more in Google's documentation about LIA

Google LIA in Lengow

Adding a Google LIA channel in Lengow

  • Add the Google channel in Lengow.
    The Google LIA feeds are identical for all countries. In Lengow, you have to select the country France, UK or Germany to add a Google LIA channel, but these feeds may be used whenever LIA is made available by Google: Australia, Austria, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Poland, Romania, Spain, Sweden, Switzerland, the UK, and the US.

  • Select the "Google Shopping - Local Inventory Ads" option:


You can then add a "Local Products" feed or a "Local Product Inventory" feed (read below).

Several Google feeds are necessary


Two required feeds are available in Lengow for setting up product ads in stores:

Note: remember to retrieve the store code (store ID) given by Google so that the stock information is correctly relayed on the "showcase" page. 

If you have an inventory feed per shop (which is often the case), Lengow suggests a reprocessing of your inventory catalogues to provide Google with a single Local Product Inventory feed.
Contact your Lengow account manager for more information.

In addition, another required feed has to be managed outside Lengow:

Finally, an optional feed can be managed in Lengow if the products are also available on your website (if the products are not available on the website, this feed is not necessary)

Our optimisations techniques advice for LIA program are available on our blog.  
More info on Local Ads here!  

How are these feeds linked to one another?

Common IDs in each LIA feed enable the connection between feeds.


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