🌍 Available for: Germany
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đź’ˇ Why sell on OTTO?
One of Germany’s largest online retailers
OTTO is a leading e-commerce platform in Germany, trusted by millions of shoppers and known for its strong retail heritage and high-quality standards.
đź‘Ą Access to a massive customer base
Selling on OTTO gives you instant visibility in one of Europe’s biggest online markets, reaching customers actively looking for reliable brands and products.
🛍️ Strong focus on quality and sustainability
OTTO promotes responsible commerce and carefully selects its marketplace partners, making it an excellent channel for brands with premium or sustainable positioning.
📦 Ideal for lifestyle, home, and fashion categories
OTTO is especially strong in fashion, home & living, electronics, and everyday essentials — perfect for sellers in these high-demand segments.
🚀 Grow your business in the German market
With OTTO’s trusted reputation, marketing reach, and performance-driven environment, you can scale your sales and strengthen your presence in Germany.
Starting with OTTO
Contact the marketplace to know if you are eligible to sell your products on their website.
Check OTTO's requirements here.
To display your products on this marketplace, check that your products catalogue contains the data normally required by Lengow.Â
Only sellers with German headquarters + VAT number are allowed to use this marketplace. More info here.
Contact OTTO
- For technical help, create a ticket in OTTO's Partner Helpdesk:Â https://account.otto.market/s/helpdesk
- Business inquiries:Â contact@otto.marketÂ
- OTTO FAQ section
- Contact Customer Support using the OTTO ticket system
Add the OTTO channel in Lengow
Add OTTO channel in your Lengow account.
We recommend defining a Segment within your product catalogue to only configure and send the products you want to publish on this channel.
Let's get started!
Always follow the same steps to set up a channel in Lengow, as detailed in this article.
The information in the following articles focuses on the settings specific to OTTO.
Click on "Next" below to continue reading.