La Redoute (Mirakl) - Attributes - Sales

The summer sales of 2026 start on Wednesday, June 24, 2026 and end on Tuesday, July 21, 2026 included.

Here are some tips to prepare your summer sales on La Redoute Mirakl.

La Redoute only allows merchants fully integrated into the marketplace to participate in the sales.

1. Legal point on sales

As of May 28, 2022, any price reduction must indicate the previous price charged by the professional before the application of the price reduction.

The previous price corresponds to the lowest price charged by the professional to all consumers in the last thirty days preceding the application of the price reduction.

You can find more details on this regulation at article L 121-1-1 of the
consumer code.

2. Setting up sales in Lengow

To ensure optimal merchandising (sticker "Sales", product rise in list pages, etc.), La Redoute expects your offer feed with only your discounted products no later than Wednesday, June 3, 2026 at 12:00 PM.

Any offer feed sent after this date may not be integrated at the launch of the sales.

2.1 Implementation in the feed with Lengow

According to the process requested by La Redoute, there are several steps to follow in Lengow: 

For your discounted products ONLY, complete the following attributes in Lengow:

• "Discounted Price - discount-price" : must be filled with your sale price.
• "Offer Price - price" : must be filled with your crossed-out price. 
• "Start date of promotion - discount-start-date" : must contain the start date of the sales, format YYYY-MM-DDT00:01:00+02. For the summer sales of 2026, enter: "2026-06-24T00:01:00+02".
• "End date of promotion - discount-end-date" : must contain the end date of the sales, format: YYYY-MM-DDT00:01:00+02. For the winter sales of 2026, enter: "2026-07-22T00:01:00+02" (Even if the sales end on 07/21)

If your entire catalog is not concerned by the sales, set up a rule to fill in these values only on the products that will be on sale.

And for your non discounted products check that the attributes are filled in as follows:

• "Offer Price - price" must contain the selling price of your product.
• "Discounted Price - discount-price" must be empty.
• "Start date of promotion - discount-start-date" must be empty.
• "End date of promotion - discount-end-date" must be empty.
   

2.2 Reception of offers

With Mirakl, you have the hand to check the offers received on the La Redoute side (an export from your Mirakl account is possible), adjust if necessary, and correct any errors in case of generation of an error report offers.

3. Can I continue to run promotions before the sales?

You can continue to update your current offers without any risk, start your promotions on the desired date.
The overwriting of discounted offers with the update of current offers is no longer possible.

Note that La Redoute schedules a "freeze" of offers. That is, they will deliberately block the processing of offers that would reach them. This secures the first day of the start of the sales.

Deadline to update your prices =  Wednesday, June 3, 2026 at 12:00 PM

4. Sending the feed during the sales period

To manage the second and third markdown during the sales, just modify the discount-price, making sure not to modify the sales dates in order to respect the continuity of the offers (and to avoid any depublication).

5. Settings after the sales

If you have filled in your dates for the discounted price, the default price will automatically take over at the end of the indicated period.

However, if you do not indicate a "discount-end-date", the discounted price will continue indefinitely.