Promotions
To set up special offers and promotions, fill in the following fields:
- "Prix Offre - price": strike-through price of your product (original price). Ex: 49.99
If your product is not discounted, this attribute must be filled in with your usual selling price. - "Prix remisé - discount-price": discounted price of your product. Ex: 34.99
- "Date début promotion - discount-start-date" (optional): the date on which your promotion/sale begins. If you fill in this field and the "discount-price" field, the promotion will only begin on the date provided.
Recommended format: AAAA-MM-JJTHH:MM:SS+01
Ex: 2025-10-31T00:01:00+01 - "Date fin promotion - discount-end-date" (optional): the date following the one (D+1) when your promotion/sale ends. If you fill in this field and the "discount-price" field, the promotion will stop at 00h01 on the date provided.
Format recommended by La Redoute (D+1): AAAA-MM-JJT00:01:00+01
Example for a promotion ending on 29th November, it should have an end date at the beginning of the next day: 2025-11-30T00:01:00+01
Black Friday
To manage your Black Friday offers, complete the usual promotion attributes as detailed above ("price", "discount-price", "discount-start-date" and "discount-end-date").
La Redoute advice:
- As a high number of offers is expected for Black Friday, send the offer feed with your promotions in advance, minimum 2 days before the start date.
- La Redoute requires a markdown of at least -20% on Fashion, and -10% on home products.
- On La Redoute, the Black Friday and Cyber Week are part of a global commercial period starting at the end of October.
French Days
To manage your French Days offers, complete the discount attributes. Find below details for the next French Days event.
Operation Dates
September 7 to September 14, 2026
- Discounts: From -20% (Fashion) / -10% (Home) up to -60%
-
Products: Must be from current collections.
- Fashion items require at least 3 available sizes.
- Tag and Selection: Eligible products will appear on the dedicated category and will be tagged "French Days". The campaign will be widely publicized across all communication channels.
Feed Configuration
-
Start Date: 09/07/2026 at 00:01
<discount-start-date>2026-09-07T00:01:00+02</discount-start-date> -
End Date: 09/15/2026 at 00:01 (even though the campaign ends on 09/14)
<discount-end-date>2026-09-15T00:01:00+02</discount-end-date> - Price: strike-through price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
- Discount-price: discounted price of your product.
It is recommended to push your feed in advance to avoid latency.
Important: Adjust Shipping Times
Ensure you display a realistic delivery promise in order to avoid any delays. Late orders are monitored in MQC (Merchant Quality Control) and may result in a temporary suspension of your account in case of repeated issues.
Adjust your shipping times in the offer feed or in the Mirakl back-office at the shop level. Please note that the settings in the Offer feed take priority over those made in the shop if both are configured.
If you plan to participate in this operation, please inform your La Redoute account manager before August 19, 2026.
To set up your French Sales, click on Next