Promotions
To set up special offers and promotions, fill in the following fields:
- "Prix Offre - price": strike-through price of your product (original price). Ex: 49.99
If your product is not discounted, this attribute must be filled in with your usual selling price. - "Prix remisé - discount-price": discounted price of your product. Ex: 34.99
- "Date début promotion - discount-start-date" (optional): the date on which your promotion/sale begins. If you fill in this field and the "discount-price" field, the promotion will only begin on the date provided.
Recommended format: AAAA-MM-JJTHH:MM:SS+01
Ex: 2025-10-31T00:01:00+01 - "Date fin promotion - discount-end-date" (optional): the date following the one (D+1) when your promotion/sale ends. If you fill in this field and the "discount-price" field, the promotion will stop at 00h01 on the date provided.
Format recommended by La Redoute (D+1): AAAA-MM-JJT00:01:00+01
Example for a promotion ending on 29th November, it should have an end date at the beginning of the next day: 2025-11-30T00:01:00+01
Black Friday
To manage your Black Friday offers, complete the usual promotion attributes as detailed above ("price", "discount-price", "discount-start-date" and "discount-end-date").
La Redoute advice:
- As a high number of offers is expected for Black Friday send the offer feed with your promotions in advance, minimum 2 days before the start date.
- La Redoute requires a markdown of at least -20% on Fashion, and -10% on home products.
- On La Redoute, the Black Friday and Cyber Week are part of a global commercial period starting at the end of October.
French Days
To manage your French Days offers, complete the discount attributes. Find below details for the next French Days event.
Operation Dates
September 24 to September 30, 2025
- Discounts: From -20% (Fashion) / -10% (Home) up to -50%
- Products: Must be from current collections
- Fashion items require at least 3 available sizes
Feed Configuration
-
Start Date: 09/24/2025 at 00:01
<discount-start-date>2025-09-24T00:01:00+02</discount-start-date> -
End Date: 10/01/2025 at 00:01 (even though the campaign ends on 09/30)
<discount-end-date>2025-10-01T00:01:00+02</discount-end-date> - Price: strike-through price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
- Discount-price": discounted price of your product.
It is recommended to push your feed in advance to avoid latency. Also, please adjust your shipping times if necessary (in the offers feed or in the Mirakl back office).
If you plan to participate in the French Days event, please inform your Account Manager no later than September 5, 2025.
To set up your French Sales, click on Next