La Redoute (Mirakl) - Attributes - Promotions

Promotions

To set up special offers and promotions, fill in the following fields:

• "Prix Offre - price": strike-through price of your product (original price). Ex: 49.99
  If your product is not discounted, this attribute must be filled in with your usual selling price.
• "Prix remisé - discount-price": discounted price of your product. Ex: 34.99
• "Date début promotion - discount-start-date" (optional): the date on which your promotion/sale begins. If you fill in this field and the "discount-price" field, the promotion will only begin on the date provided.
  Recommended format: AAAA-MM-JJTHH:MM:SS+01
  Ex: 2025-10-31T00:01:00+01
• "Date fin promotion - discount-end-date" (optional): the date following the one (D+1) when your promotion/sale ends. If you fill in this field and the "discount-price" field, the promotion will stop at 00h01 on the date provided.
  Format recommended by La Redoute (D+1): AAAA-MM-JJT00:01:00+01
  Example for a promotion ending on 29 November, it should have an end date at the beginning of the next day: 2025-11-30T00:01:00+01

Black Friday 2026

To manage your Black Friday offers, complete the usual promotion attributes as detailed above ("price", "discount-price", "discount-start-date" and "discount-end-date").

The 2026 end-of-year sales campaign will run from 30 October to 6 December 2026 inclusive, across four promotional phases:

• Black Week: 30 October to 5 November 2026
• Singles' Days: 6 to 11 November 2026
• Black Friday: 12 to 30 November 2026
• Cyber Week: 1 to 6 December 2026

Campaign Requirements

• Discounts: Up to -60%.
• Minimum markdown: -20% on Fashion and -10% on Home products.
• Eligible products: No product restrictions, except outlet products are excluded. For Fashion, La Redoute recommends prioritising products with at least three available sizes to ensure a good customer experience.
• Visibility: The campaign will be promoted on strategic placements across the La Redoute website and external channels, starting on 30 October 2026.

Feed Configuration

You can participate on the dates of your choice during the campaign period. Configure your offer feed according to your selected promotional dates:

• Start date: 30 October 2026 at 00:01, or the start date of your chosen operation at 00:01.
  <discount-start-date>2026-10-30T00:01:00+01
• End date: 7 December 2026 at 00:01, or the day after your chosen operation ends (D+1) at 00:01.
  <discount-end-date>2026-12-07T00:01:00+01
• Price: Strike-through price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
• Discount-price: Discounted price of your product.

The expected feed format is as follows:

<price>49.99
<discount-price>34.99
<discount-start-date>2026-10-30T00:01:00+01
<discount-end-date>2026-12-07T00:01:00+01

French Days

To manage your French Days offers, complete the discount attributes. Find below details for the next French Days event.

Operation Dates

September 7 to September 14, 2026

• Discounts: From -20% (Fashion) / -10% (Home) up to -60%
• Products: Must be from current collections.
  • Fashion items require at least 3 available sizes.
• Tag and Selection: Eligible products will appear on the dedicated category and will be tagged "French Days". The campaign will be widely publicised across all communication channels.

Feed Configuration

• Start Date: 09/07/2026 at 00:01
  <discount-start-date>2026-09-07T00:01:00+02</discount-start-date>
• End Date: 09/15/2026 at 00:01 (even though the campaign ends on 09/14)
  <discount-end-date>2026-09-15T00:01:00+02</discount-end-date>
• Price: Strike-through price of your product (original price). If your product is not discounted, this field must be filled in with your usual selling price.
• Discount-price: Discounted price of your product.

It is recommended to push your feed in advance to avoid latency.

To set up your French Sales, click on Next