To set up special offers/sales, fill in the following fields:
- "Promotional Price - XX sales channel (EUR)" (optional): discounted price of your product for the specified country.
-
"Regular Price - XX sales channel (EUR)" (mandatory): strike-through price of your product (original price) for the specified country.
You also have the option to set up scheduled prices to plan future promotions for a specific country. Scheduled prices take precedence over other prices.
Up to 3 scheduled prices may be added, using the following fields:
- "scheduled_prices_XX.regular_price_01" (mandatory): original price of your product for the specified country.
- "scheduled_prices_XX.promotional_price_01" (optional): discounted price of your product.
- "scheduled_prices_XX.start_time_01" (mandatory): date on which your promotion begins. Format example: 2024-05-20T00:00:00.00Z
-
"scheduled_prices_XX.end_time_01" (optional): date on which your promotion ends. Format example: 2024-05-30T00:00:00.00Z
Sales: Zalando doesn't require you to provide sales offers in advance.
Your on-sale prices must be in your optimized feed from the morning of the first day of sales period.
Your on-sale prices must be in your optimized feed from the morning of the first day of sales period.
Discount prices must be submitted at least 10 days after the regular price, or they will be blocked by Zalando.
To avoid your prices being blocked by Zalando, make sure to check the Price Validation Report in zDirect price updates UI and know how to use it.