To set up special offers/sales, fill in the following fields:
- "Promotional Price - XX sales channel (EUR)" (optional): discounted price of your product for the specified country.
-
"Regular Price - XX sales channel (EUR)" (mandatory): strike-through price of your product (original price) for the specified country.
You also have the option to set up scheduled prices to plan future promotions for a specific country. Scheduled prices take precedence over other prices.
Up to 3 scheduled prices may be added, using the following fields:
- "scheduled_prices_XX.regular_price_01" (mandatory): original price of your product for the specified country.
- "scheduled_prices_XX.promotional_price_01" (optional): discounted price of your product.
- "scheduled_prices_XX.start_time_01" (mandatory): date on which your promotion begins. Format example: 2024-05-20T00:00:00.00Z
-
"scheduled_prices_XX.end_time_01" (optional): date on which your promotion ends. Format example: 2024-05-30T00:00:00.00Z
Sales
Zalando doesn't require you to provide sales offers in advance.
Your on-sale prices must be in your optimized feed from the morning of the first day of the sales period.
Important: Price Update Restrictions
You cannot change both the regular price and the promotional price at the same time on Zalando.
If you update ONLY the regular price, it may be accepted, but you must wait at least 10 days before updating the promotional price. If submitted earlier, your discounted prices will be blocked by the marketplace.
To avoid your prices being blocked by Zalando, make sure to check the Price Validation Report in zDirect price updates UI and know how to use it.