This feature allows you to compare your official brand assets, specifically product titles and thumbnail images, against the versions currently published by your re-sellers.
By using this feature, you can quickly assess whether a re-seller is correctly utilizing the assets provided or if unauthorized modifications have been made. This tool calculates a similarity score to help you identify where your brand identity is being maintained or altered.
Key Capabilities
- Asset Comparison: Compare your master assets against re-seller listings.
- Compliance Scoring: Receive percentage-based similarity scores for titles and images.
- Network Monitoring: View compliance data organized by both product and re-seller.
Content Compliance is organized into three primary sections: Dashboard, Products and Retailers.
For a granular analysis, you can access a 1-to-1 comparison. This view provides a side-by-side comparison of your brand assets versus the re-seller's assets, a similarity score to help you quantify the level of compliance.
Before activating Content Compliance, make sure that the feed used in NetMonitor is identical to the one shared with your resellers, especially regarding product titles and images (correct number of images and correct image order).
If the feed does not match the one provided to resellers, it must be updated before activation.
If you prefer not to modify your current feed or need to use a separate feed, you will need to create a dedicated store for Content Compliance. Contact your Lengow CSM for further details.